--- title: "Trust & Will: search popularity and Share of Search worldwide" description: "Trust & Will is an online estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/trust-and-will" publisher: "Brandwave" --- # Trust & Will: search popularity and Share of Search worldwide Trust & Will is an online estate planning service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trust & Will - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among estate planning software**: 92.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Estate planning software | 1 | 92.8% | 60.5K | | Online will services | 1 | 93% | 60.5K | - [Estate planning software](/demand/global-en/categories/estate-planning-software) - [Online will services](/demand/global-en/categories/online-will-services) ## How has branded search demand for Trust & Will changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trust & Will worldwide fell from 74K to 60.5K. - Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide decreased from 95.9% to 92.8%. - Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among estate planning software worldwide peaked at 96.4% in January 2026 and was lowest at 92.8% in August 2026. - Across the 11 months ending August 2026, Trust & Will’s estimated Share of Search among online will services worldwide peaked at 94.1% in December 2025 and was lowest at 91.5% in February 2026. ## How did search popularity change for estate planning software worldwide in August 2026? - In August 2026, ClearEstate gained estimated Share of Search among estate planning software worldwide, from 2.5% to 3.7%. - In August 2026, Trust & Will lost estimated Share of Search among estate planning software worldwide, from 93.8% to 92.8%. - In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%. - In August 2026, Wealth.com rose from 4th to 3rd among estate planning software worldwide. - Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026. ## How did search popularity change for online will services worldwide in August 2026? - Estimated monthly branded searches for Gentreo worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026. - Estimated monthly branded searches for Farewill worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. - Estimated monthly branded searches for Trust & Will worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Estate planning software | 74K | 95.9% | 1 | | Nov 2025 | Estate planning software | 60.5K | 95.3% | 1 | | Dec 2025 | Estate planning software | 60.5K | 95.8% | 1 | | Jan 2026 | Estate planning software | 90.5K | 96.4% | 1 | | Feb 2026 | Estate planning software | 60.5K | 94.9% | 1 | | Mar 2026 | Estate planning software | 74K | 94.9% | 1 | | Apr 2026 | Estate planning software | 74K | 95% | 1 | | May 2026 | Estate planning software | 60.5K | 94% | 1 | | Jun 2026 | Estate planning software | 60.5K | 93.8% | 1 | | Jul 2026 | Estate planning software | 60.5K | 93.8% | 1 | | Aug 2026 | Estate planning software | 60.5K | 92.8% | 1 | | Sep 2026 | Estate planning software | — | — | — | | Oct 2025 | Online will services | 74K | 93% | 1 | | Nov 2025 | Online will services | 60.5K | 93% | 1 | | Dec 2025 | Online will services | 60.5K | 94.1% | 1 | | Jan 2026 | Online will services | 90.5K | 93% | 1 | | Feb 2026 | Online will services | 60.5K | 91.5% | 1 | | Mar 2026 | Online will services | 74K | 91.6% | 1 | | Apr 2026 | Online will services | 74K | 93% | 1 | | May 2026 | Online will services | 60.5K | 93% | 1 | | Jun 2026 | Online will services | 60.5K | 93.1% | 1 | | Jul 2026 | Online will services | 60.5K | 93.1% | 1 | | Aug 2026 | Online will services | 60.5K | 93% | 1 | | Sep 2026 | Online will services | — | — | — | ## How is Trust & Will measured? Brandwave collects information about searches that people make online using Trust & Will’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trust & will” ## Which estate planning software compete with Trust & Will? - [ClearEstate](/demand/global-en/brands/clearestate): Head-to-head: /demand/global-en/compare/clearestate-vs-trust-and-will - [Wealth.com](/demand/global-en/brands/wealth-com): Head-to-head: /demand/global-en/compare/trust-and-will-vs-wealth-com - [Vanilla](/demand/global-en/brands/vanilla): Head-to-head: /demand/global-en/compare/trust-and-will-vs-vanilla - [EncorEstate](/demand/global-en/brands/encorestate): Head-to-head: /demand/global-en/compare/encorestate-vs-trust-and-will ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Trust & Will: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trust-and-will This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trust-and-will. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.