---
title: "Trupanion: search popularity and Share of Search worldwide"
description: "Trupanion offers pet insurance products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/trupanion"
publisher: "Brandwave"
---

# Trupanion: search popularity and Share of Search worldwide

Trupanion offers pet insurance products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trupanion
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pet insurance providers**: 33.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet insurance providers | 1 | 33.7% | 198K |

- [Pet insurance providers](/demand/global-en/categories/pet-insurance-providers)

## How has branded search demand for Trupanion changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Trupanion worldwide rose from 188K to 198K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide increased from 29.6% to 33.7%.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance providers worldwide peaked at 37.4% in May 2026 and was lowest at 29.6% in October 2025.

## How did search popularity change for pet insurance providers worldwide in August 2026?

- In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%.
- In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%.
- In August 2026, Trupanion gained estimated Share of Search among pet insurance providers worldwide, from 32% to 33.7%.
- In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%.
- In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet insurance providers | 188K | 29.6% | 1 |
| Nov 2025 | Pet insurance providers | 187K | 31.2% | 1 |
| Dec 2025 | Pet insurance providers | 191K | 33.2% | 1 |
| Jan 2026 | Pet insurance providers | 216K | 32% | 1 |
| Feb 2026 | Pet insurance providers | 188K | 33.3% | 1 |
| Mar 2026 | Pet insurance providers | 250K | 35% | 1 |
| Apr 2026 | Pet insurance providers | 245K | 35.5% | 1 |
| May 2026 | Pet insurance providers | 250K | 37.4% | 1 |
| Jun 2026 | Pet insurance providers | 188K | 31.5% | 1 |
| Jul 2026 | Pet insurance providers | 198K | 32% | 1 |
| Aug 2026 | Pet insurance providers | 198K | 33.7% | 1 |
| Sep 2026 | Pet insurance providers | — | — | — |

## How is Trupanion measured?

Brandwave collects information about searches that people make online using Trupanion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cat insurance trupanion”
- “dog insurance trupanion”
- “pet insurance trupanion”
- “trupanion”
- “trupanion cat insurance”
- “trupanion com”
- “trupanion insurance”

## Which pet insurance providers compete with Trupanion?

- [Embrace](/demand/global-en/brands/embrace): Head-to-head: /demand/global-en/compare/embrace-vs-trupanion
- [Pets Best](/demand/global-en/brands/pets-best): Head-to-head: /demand/global-en/compare/pets-best-vs-trupanion
- [Fetch](/demand/global-en/brands/fetch-pet-insurance): Head-to-head: /demand/global-en/compare/fetch-pet-insurance-vs-trupanion
- [Spot](/demand/global-en/brands/spot-pet-insurance): Head-to-head: /demand/global-en/compare/spot-pet-insurance-vs-trupanion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trupanion: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trupanion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trupanion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.