--- title: "Trulioo: search popularity and Share of Search worldwide" description: "Trulioo is an identity verification platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/trulioo" publisher: "Brandwave" --- # Trulioo: search popularity and Share of Search worldwide Trulioo is an identity verification platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trulioo - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among identity verification services**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Identity verification services | 5 | 0.35% | 8.1K | | Know your customer platforms | 3 | 20.6% | 8.1K | - [Identity verification services](/demand/global-en/categories/identity-verification-services) - [Know your customer platforms](/demand/global-en/categories/know-your-customer-platforms) ## How has branded search demand for Trulioo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trulioo worldwide fell from 9.9K to 8.1K. - Across the 11 months ending August 2026, Trulioo rose from 6th to 5th among identity verification services worldwide. - Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide increased from 17.4% to 20.6%. - Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide peaked at 20.6% in August 2026 and was lowest at 14.7% in December 2025. - Across the 11 months ending August 2026, Trulioo rose from 4th to 3rd among know your customer platforms worldwide. ## How did search popularity change for identity verification services worldwide in August 2026? - In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%. - Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. - Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026. - Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## How did search popularity change for know your customer platforms worldwide in August 2026? - In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%. - In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%. - In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%. - In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Identity verification services | 9.9K | 0.35% | 6 | | Nov 2025 | Identity verification services | 8.1K | 0.19% | 6 | | Dec 2025 | Identity verification services | 6.6K | 0.29% | 6 | | Jan 2026 | Identity verification services | 9.9K | 0.35% | 6 | | Feb 2026 | Identity verification services | 8.1K | 0.24% | 6 | | Mar 2026 | Identity verification services | 9.9K | 0.35% | 6 | | Apr 2026 | Identity verification services | 9.9K | 0.35% | 5 | | May 2026 | Identity verification services | 8.1K | 0.29% | 6 | | Jun 2026 | Identity verification services | 8.1K | 0.35% | 6 | | Jul 2026 | Identity verification services | 8.1K | 0.24% | 5 | | Aug 2026 | Identity verification services | 8.1K | 0.35% | 5 | | Sep 2026 | Identity verification services | — | — | — | | Oct 2025 | Know your customer platforms | 9.9K | 17.4% | 4 | | Nov 2025 | Know your customer platforms | 8.1K | 14.7% | 4 | | Dec 2025 | Know your customer platforms | 6.6K | 14.7% | 4 | | Jan 2026 | Know your customer platforms | 9.9K | 17.4% | 4 | | Feb 2026 | Know your customer platforms | 8.1K | 15.5% | 4 | | Mar 2026 | Know your customer platforms | 9.9K | 17.4% | 4 | | Apr 2026 | Know your customer platforms | 9.9K | 19.4% | 3 | | May 2026 | Know your customer platforms | 8.1K | 17.5% | 4 | | Jun 2026 | Know your customer platforms | 8.1K | 18.8% | 4 | | Jul 2026 | Know your customer platforms | 8.1K | 19.5% | 3 | | Aug 2026 | Know your customer platforms | 8.1K | 20.6% | 3 | | Sep 2026 | Know your customer platforms | — | — | — | ## How is Trulioo measured? Brandwave collects information about searches that people make online using Trulioo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trulioo” ## Which identity verification services compete with Trulioo? - [ID.me](/demand/global-en/brands/id-me): Head-to-head: /demand/global-en/compare/id-me-vs-trulioo - [Veriff](/demand/global-en/brands/veriff): Head-to-head: /demand/global-en/compare/trulioo-vs-veriff - [Onfido](/demand/global-en/brands/onfido): Head-to-head: /demand/global-en/compare/onfido-vs-trulioo - [Jumio](/demand/global-en/brands/jumio): Head-to-head: /demand/global-en/compare/jumio-vs-trulioo - [Persona](/demand/global-en/brands/persona): Head-to-head: /demand/global-en/compare/persona-vs-trulioo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Trulioo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trulioo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trulioo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.