--- title: "Tru Fragrance: search popularity worldwide" description: "Tru Fragrance makes fragrances inspired by designer perfumes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tru-fragrance" publisher: "Brandwave" --- # Tru Fragrance: search popularity worldwide Tru Fragrance makes fragrances inspired by designer perfumes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tru Fragrance - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among perfume dupe brands**: 0.47% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Perfume dupe brands | 6 | 0.47% | 5.4K | - [Perfume dupe brands](/demand/global-en/categories/perfume-dupe-brands) ## Top perfume dupe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tru Fragrance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dossier | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lattafa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ALT. Fragrances | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakcha | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Maison Alhambra | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Tru Fragrance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about perfume dupe brands - Asked ChatGPT "Which perfume dupe brand should I buy?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. ALT. Fragrances - Asked ChatGPT "What are the best perfume dupe brands?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. Maison Alhambra, 5. ALT. Fragrances - Asked ChatGPT "What's the best perfume dupe brand that smells closest to designer fragrances?": 1. Dossier, 2. Lattafa, 3. Oakcha, 4. Maison Alhambra - Searched Google, AI Overview "perfume dupes": 1. Dossier, 2. ALT. Fragrances, 3. Lattafa - Searched Google, AI Overview "best perfume dupes": 1. Dossier, 2. ALT. Fragrances, 3. Lattafa Not named in any answer: Tru Fragrance. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Tru Fragrance changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tru Fragrance worldwide held steady at 5.4K. - Across the 12 months ending September 2026, Tru Fragrance’s share of searches among perfume dupe brands worldwide held steady, from 0.45% to 0.47%. ## How did search popularity change for perfume dupe brands worldwide in September 2026? - In September 2026, ALT. Fragrances overtook Oakcha to rank 3rd among perfume dupe brands worldwide, with 6.4% of the searches. - In September 2026, Dossier lost share of searches among perfume dupe brands worldwide, from 5.2% to 4.3%. - Oakcha’s share of searches among perfume dupe brands worldwide has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Perfume dupe brands | 5.4K | 0.45% | 6 | | Nov 2025 | Perfume dupe brands | 6.6K | 0.44% | 6 | | Dec 2025 | Perfume dupe brands | 6.6K | 0.39% | 6 | | Jan 2026 | Perfume dupe brands | 5.4K | 0.48% | 6 | | Feb 2026 | Perfume dupe brands | 4.4K | 0.39% | 6 | | Mar 2026 | Perfume dupe brands | 5.4K | 0.47% | 6 | | Apr 2026 | Perfume dupe brands | 5.4K | 0.48% | 6 | | May 2026 | Perfume dupe brands | 5.4K | 0.46% | 6 | | Jun 2026 | Perfume dupe brands | 4.4K | 0.44% | 6 | | Jul 2026 | Perfume dupe brands | 5.4K | 0.54% | 6 | | Aug 2026 | Perfume dupe brands | 5.4K | 0.47% | 6 | | Sep 2026 | Perfume dupe brands | 5.4K | 0.47% | 6 | ## How are Tru Fragrance’s branded searches counted? Brandwave collects information about searches that people make online using Tru Fragrance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tru fragrance” ## Which perfume dupe brands compete with Tru Fragrance? - [Lattafa](/demand/global-en/brands/lattafa): Head-to-head: /demand/global-en/compare/lattafa-vs-tru-fragrance - [Maison Alhambra](/demand/global-en/brands/maison-alhambra): Head-to-head: /demand/global-en/compare/maison-alhambra-vs-tru-fragrance - [ALT. Fragrances](/demand/global-en/brands/alt-fragrances): Head-to-head: /demand/global-en/compare/alt-fragrances-vs-tru-fragrance - [Oakcha](/demand/global-en/brands/oakcha): Head-to-head: /demand/global-en/compare/oakcha-vs-tru-fragrance - [Dossier](/demand/global-en/brands/dossier): Head-to-head: /demand/global-en/compare/dossier-vs-tru-fragrance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tru Fragrance: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tru-fragrance This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tru-fragrance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.