---
title: "Tru Earth: search popularity and Share of Search worldwide"
description: "Tru Earth offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tru-earth"
publisher: "Brandwave"
---

# Tru Earth: search popularity and Share of Search worldwide

Tru Earth offers laundry detergent with an emphasis on lower-impact ingredients or packaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tru Earth
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among eco laundry detergent brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eco laundry detergent brands | 4 | 6.4% | 10.6K |

- [Eco laundry detergent brands](/demand/global-en/categories/eco-laundry-detergent-brands)

## How has branded search demand for Tru Earth changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tru Earth worldwide held steady, from 11.1K to 10.6K.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide decreased from 9.3% to 6.4%.
- Across the 11 months ending August 2026, Tru Earth’s estimated Share of Search among eco laundry detergent brands worldwide peaked at 11.5% in November 2025 and was lowest at 5.8% in March 2026.

## How did search popularity change for eco laundry detergent brands worldwide in August 2026?

- In August 2026, Dropps gained estimated Share of Search among eco laundry detergent brands worldwide, from 16.5% to 18%.
- In August 2026, Dirty Labs gained estimated Share of Search among eco laundry detergent brands worldwide, from 14% to 14.6%.
- In August 2026, Earth Breeze lost estimated Share of Search among eco laundry detergent brands worldwide, from 60.9% to 59.8%.
- In August 2026, Sheets Laundry Club lost estimated Share of Search among eco laundry detergent brands worldwide, from 2.1% to 1.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eco laundry detergent brands | 11.1K | 9.3% | 4 |
| Nov 2025 | Eco laundry detergent brands | 13.6K | 11.5% | 4 |
| Dec 2025 | Eco laundry detergent brands | 11.3K | 8.4% | 4 |
| Jan 2026 | Eco laundry detergent brands | 11.3K | 7.1% | 4 |
| Feb 2026 | Eco laundry detergent brands | 11.2K | 8.3% | 4 |
| Mar 2026 | Eco laundry detergent brands | 11.2K | 5.8% | 4 |
| Apr 2026 | Eco laundry detergent brands | 12.2K | 6% | 4 |
| May 2026 | Eco laundry detergent brands | 10.4K | 6.1% | 4 |
| Jun 2026 | Eco laundry detergent brands | 11.2K | 6.4% | 4 |
| Jul 2026 | Eco laundry detergent brands | 11.1K | 6.4% | 4 |
| Aug 2026 | Eco laundry detergent brands | 10.6K | 6.4% | 4 |
| Sep 2026 | Eco laundry detergent brands | — | — | — |

## How is Tru Earth measured?

Brandwave collects information about searches that people make online using Tru Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “detergent tru earth”
- “laundry sheets tru earth”
- “tru earth”
- “tru earth detergent”
- “tru earth laundry”
- “tru earth laundry detergent”
- “tru earth laundry sheets”

## Which eco laundry detergent brands compete with Tru Earth?

- [Earth Breeze](/demand/global-en/brands/earth-breeze): Head-to-head: /demand/global-en/compare/earth-breeze-vs-tru-earth
- [Dropps](/demand/global-en/brands/dropps): Head-to-head: /demand/global-en/compare/dropps-vs-tru-earth
- [Dirty Labs](/demand/global-en/brands/dirty-labs): Head-to-head: /demand/global-en/compare/dirty-labs-vs-tru-earth
- [Sheets Laundry Club](/demand/global-en/brands/sheets-laundry-club): Head-to-head: /demand/global-en/compare/sheets-laundry-club-vs-tru-earth

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tru Earth: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tru-earth

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tru-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.