--- title: "Tripadvisor: search popularity and Share of Search worldwide" description: "Tripadvisor is a travel review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tripadvisor" publisher: "Brandwave" --- # Tripadvisor: search popularity and Share of Search worldwide Tripadvisor is a travel review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tripadvisor - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among review platforms**: 49.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Review platforms | 1 | 49.4% | 5M | | Travel guide platforms | 1 | 94.2% | 5M | - [Review platforms](/demand/global-en/categories/review-platforms) - [Travel guide platforms](/demand/global-en/categories/travel-guide-platforms) ## How has branded search demand for Tripadvisor changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tripadvisor worldwide rose from 4.1M to 5M. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide increased from 45.1% to 49.4%. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among review platforms worldwide peaked at 50.1% in June 2026 and was lowest at 41.6% in December 2025. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide increased from 92% to 94.2%. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide peaked at 94.2% in June 2026 and was lowest at 89.8% in March 2026. ## How did search popularity change for review platforms worldwide in August 2026? - Estimated monthly branded searches for Google Reviews worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. - Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026. - Estimated monthly branded searches for Foursquare worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## How did search popularity change for travel guide platforms worldwide in August 2026? - Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026. - Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Review platforms | 4.1M | 45.1% | 1 | | Nov 2025 | Review platforms | 4.1M | 42.3% | 1 | | Dec 2025 | Review platforms | 3.4M | 41.6% | 1 | | Jan 2026 | Review platforms | 4.1M | 42.3% | 1 | | Feb 2026 | Review platforms | 4.1M | 45.1% | 1 | | Mar 2026 | Review platforms | 4.1M | 43.3% | 1 | | Apr 2026 | Review platforms | 4.1M | 43.5% | 1 | | May 2026 | Review platforms | 5M | 46.6% | 1 | | Jun 2026 | Review platforms | 5M | 50.1% | 1 | | Jul 2026 | Review platforms | 5M | 49.4% | 1 | | Aug 2026 | Review platforms | 5M | 49.4% | 1 | | Sep 2026 | Review platforms | — | — | — | | Oct 2025 | Travel guide platforms | 4.1M | 92% | 1 | | Nov 2025 | Travel guide platforms | 4.1M | 91.4% | 1 | | Dec 2025 | Travel guide platforms | 3.4M | 90.5% | 1 | | Jan 2026 | Travel guide platforms | 4.1M | 91% | 1 | | Feb 2026 | Travel guide platforms | 4.1M | 92% | 1 | | Mar 2026 | Travel guide platforms | 4.1M | 89.8% | 1 | | Apr 2026 | Travel guide platforms | 4.1M | 91.5% | 1 | | May 2026 | Travel guide platforms | 5M | 93.8% | 1 | | Jun 2026 | Travel guide platforms | 5M | 94.2% | 1 | | Jul 2026 | Travel guide platforms | 5M | 93.8% | 1 | | Aug 2026 | Travel guide platforms | 5M | 94.2% | 1 | | Sep 2026 | Travel guide platforms | — | — | — | ## How is Tripadvisor measured? Brandwave collects information about searches that people make online using Tripadvisor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tripadvisor” ## Which review platforms compete with Tripadvisor? - [Trustpilot](/demand/global-en/brands/trustpilot): Head-to-head: /demand/global-en/compare/tripadvisor-vs-trustpilot - [Yelp](/demand/global-en/brands/yelp): Head-to-head: /demand/global-en/compare/tripadvisor-vs-yelp - [Google Reviews](/demand/global-en/brands/google-reviews): Head-to-head: /demand/global-en/compare/google-reviews-vs-tripadvisor - [Foursquare](/demand/global-en/brands/foursquare): Head-to-head: /demand/global-en/compare/foursquare-vs-tripadvisor ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tripadvisor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tripadvisor This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tripadvisor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.