---
title: "Trim: search popularity and Share of Search worldwide"
description: "Trim is nail care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/trim"
publisher: "Brandwave"
---

# Trim: search popularity and Share of Search worldwide

Trim is nail care brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trim
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among nail file brands**: 42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nail file brands | 1 | 42% | 301K |

- [Nail file brands](/demand/global-en/categories/nail-file-brands)

## How has branded search demand for Trim changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Trim worldwide rose from 246K to 301K.
- Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide increased from 34.8% to 42%.
- Across the 11 months ending August 2026, Trim’s estimated Share of Search among nail file brands worldwide peaked at 42% in July 2026 and was lowest at 34.8% in November 2025.
- Across the 11 months ending August 2026, Trim rose from 2nd to 1st among nail file brands worldwide.

## How did search popularity change for nail file brands worldwide in August 2026?

- Estimated monthly branded searches for Nailene worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Trim worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nail file brands | 246K | 34.8% | 2 |
| Nov 2025 | Nail file brands | 246K | 34.8% | 2 |
| Dec 2025 | Nail file brands | 246K | 36.3% | 2 |
| Jan 2026 | Nail file brands | 301K | 39.5% | 1 |
| Feb 2026 | Nail file brands | 246K | 37.2% | 1 |
| Mar 2026 | Nail file brands | 246K | 37.2% | 1 |
| Apr 2026 | Nail file brands | 246K | 38.9% | 1 |
| May 2026 | Nail file brands | 301K | 41.3% | 1 |
| Jun 2026 | Nail file brands | 246K | 40.5% | 1 |
| Jul 2026 | Nail file brands | 301K | 42% | 1 |
| Aug 2026 | Nail file brands | 301K | 42% | 1 |
| Sep 2026 | Nail file brands | — | — | — |

## How is Trim measured?

Brandwave collects information about searches that people make online using Trim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trim”

## Which nail file brands compete with Trim?

- [Revlon](/demand/global-en/brands/revlon): Head-to-head: /demand/global-en/compare/revlon-vs-trim
- [OPI](/demand/global-en/brands/opi): Head-to-head: /demand/global-en/compare/opi-vs-trim
- [Sally Hansen](/demand/global-en/brands/sally-hansen): Head-to-head: /demand/global-en/compare/sally-hansen-vs-trim
- [Bona Fide Beauty](/demand/global-en/brands/bona-fide-beauty): Head-to-head: /demand/global-en/compare/bona-fide-beauty-vs-trim
- [Nailene](/demand/global-en/brands/nailene): Head-to-head: /demand/global-en/compare/nailene-vs-trim

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trim: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trim

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.