---
title: "Trek: search popularity and Share of Search worldwide"
description: "Trek is a bike brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/trek"
publisher: "Brandwave"
---

# Trek: search popularity and Share of Search worldwide

Trek is a bike brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trek
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among bicycle brands**: 20.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bicycle brands | 2 | 20.8% | 450K |

- [Bicycle brands](/demand/global-en/categories/bicycle-brands)

## How has branded search demand for Trek changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Trek worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide increased from 16.8% to 20.8%.
- Across the 11 months ending August 2026, Trek’s estimated Share of Search among bicycle brands worldwide peaked at 20.8% in August 2026 and was lowest at 15.1% in February 2026.

## How did search popularity change for bicycle brands worldwide in August 2026?

- In August 2026, Cube overtook Specialized to rank 4th among bicycle brands worldwide, at 11.4%.
- In August 2026, Trek gained estimated Share of Search among bicycle brands worldwide, from 18.4% to 20.8%.
- In August 2026, Merida lost estimated Share of Search among bicycle brands worldwide, from 33.7% to 31.1%.
- In August 2026, Cannondale lost estimated Share of Search among bicycle brands worldwide, from 15.1% to 13.9%.
- In August 2026, Specialized lost estimated Share of Search among bicycle brands worldwide, from 10.1% to 9.3%.
- In August 2026, Giant lost estimated Share of Search among bicycle brands worldwide, from 8.3% to 7.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bicycle brands | 301K | 16.8% | 2 |
| Nov 2025 | Bicycle brands | 246K | 16.2% | 2 |
| Dec 2025 | Bicycle brands | 246K | 17.4% | 2 |
| Jan 2026 | Bicycle brands | 246K | 15.5% | 2 |
| Feb 2026 | Bicycle brands | 246K | 15.1% | 3 |
| Mar 2026 | Bicycle brands | 368K | 17.8% | 3 |
| Apr 2026 | Bicycle brands | 368K | 16.9% | 3 |
| May 2026 | Bicycle brands | 450K | 19.9% | 2 |
| Jun 2026 | Bicycle brands | 368K | 19.6% | 2 |
| Jul 2026 | Bicycle brands | 368K | 18.4% | 2 |
| Aug 2026 | Bicycle brands | 450K | 20.8% | 2 |
| Sep 2026 | Bicycle brands | — | — | — |

## How is Trek measured?

Brandwave collects information about searches that people make online using Trek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trek bike”

## Which bicycle brands compete with Trek?

- [Merida](/demand/global-en/brands/merida): Head-to-head: /demand/global-en/compare/merida-vs-trek
- [Cannondale](/demand/global-en/brands/cannondale): Head-to-head: /demand/global-en/compare/cannondale-vs-trek
- [Cube](/demand/global-en/brands/cube): Head-to-head: /demand/global-en/compare/cube-vs-trek
- [Specialized](/demand/global-en/brands/specialized): Head-to-head: /demand/global-en/compare/specialized-vs-trek
- [Giant](/demand/global-en/brands/giant): Head-to-head: /demand/global-en/compare/giant-vs-trek
- [Scott Sports](/demand/global-en/brands/scott-sports)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trek: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/trek

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/trek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.