---
title: "Treasures: search popularity and Share of Search worldwide"
description: "Treasures makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/treasures"
publisher: "Brandwave"
---

# Treasures: search popularity and Share of Search worldwide

Treasures makes nappies sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Treasures
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among nappy brands**: 0.12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nappy brands | 5 | 0.12% | 880 |

- [Nappy brands](/demand/global-en/categories/nappy-brands)

## How has branded search demand for Treasures changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Treasures worldwide held steady at 880.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands worldwide held steady, from 0.11% to 0.12%.

## How did search popularity change for nappy brands worldwide in August 2026?

- In August 2026, Huggies gained estimated Share of Search among nappy brands worldwide, from 34.9% to 39.6%.
- In August 2026, Pampers lost estimated Share of Search among nappy brands worldwide, from 63.8% to 59.2%.
- Estimated monthly branded searches for Rascal and Friends worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.
- Estimated monthly branded searches for Eco by Naty worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nappy brands | 880 | 0.11% | 5 |
| Nov 2025 | Nappy brands | 720 | 0.09% | 5 |
| Dec 2025 | Nappy brands | 720 | 0.09% | 5 |
| Jan 2026 | Nappy brands | 720 | 0.09% | 5 |
| Feb 2026 | Nappy brands | 720 | 0.1% | 5 |
| Mar 2026 | Nappy brands | 720 | 0.09% | 5 |
| Apr 2026 | Nappy brands | 880 | 0.11% | 5 |
| May 2026 | Nappy brands | 720 | 0.09% | 5 |
| Jun 2026 | Nappy brands | 880 | 0.12% | 5 |
| Jul 2026 | Nappy brands | 1K | 0.14% | 5 |
| Aug 2026 | Nappy brands | 880 | 0.12% | 5 |
| Sep 2026 | Nappy brands | — | — | — |

## How is Treasures measured?

Brandwave collects information about searches that people make online using Treasures’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “treasures nappies”

## Which nappy brands compete with Treasures?

- [Pampers](/demand/global-en/brands/pampers): Head-to-head: /demand/global-en/compare/pampers-vs-treasures
- [Huggies](/demand/global-en/brands/huggies): Head-to-head: /demand/global-en/compare/huggies-vs-treasures
- [Rascal and Friends](/demand/global-en/brands/rascal-and-friends): Head-to-head: /demand/global-en/compare/rascal-and-friends-vs-treasures
- [Eco by Naty](/demand/global-en/brands/eco-by-naty): Head-to-head: /demand/global-en/compare/eco-by-naty-vs-treasures

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Treasures: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/treasures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/treasures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.