--- title: "TravisMathew: search popularity worldwide" description: "TravisMathew makes golf and casual clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/travismathew" publisher: "Brandwave" --- # TravisMathew: search popularity worldwide TravisMathew makes golf and casual clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TravisMathew - **Owned by**: Callaway - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among golf clothing brands**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf clothing brands | 5 | 8.1% | 110K | - [Golf clothing brands](/demand/global-en/categories/golf-apparel-brands) ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TravisMathew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TravisMathew is the tenth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for TravisMathew changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TravisMathew worldwide held steady at 110K. - Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide decreased from 13.1% to 8.1%. - Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide peaked at 14.3% in February 2026 and was lowest at 8.1% in September 2026. - Across the 12 months ending September 2026, TravisMathew fell from 3rd to 5th among golf clothing brands worldwide. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches. - In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%. - In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%. - In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf clothing brands | 110K | 13.1% | 3 | | Nov 2025 | Golf clothing brands | 165K | 12.5% | 3 | | Dec 2025 | Golf clothing brands | 165K | 13.6% | 3 | | Jan 2026 | Golf clothing brands | 110K | 12% | 3 | | Feb 2026 | Golf clothing brands | 110K | 14.3% | 3 | | Mar 2026 | Golf clothing brands | 135K | 13% | 3 | | Apr 2026 | Golf clothing brands | 135K | 10.3% | 4 | | May 2026 | Golf clothing brands | 165K | 13.7% | 3 | | Jun 2026 | Golf clothing brands | 165K | 12.8% | 3 | | Jul 2026 | Golf clothing brands | 135K | 11.1% | 5 | | Aug 2026 | Golf clothing brands | 135K | 9.2% | 4 | | Sep 2026 | Golf clothing brands | 110K | 8.1% | 5 | ## How are TravisMathew’s branded searches counted? Brandwave collects information about searches that people make online using TravisMathew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “travismathew” ## Which golf clothing brands compete with TravisMathew? - [Peter Millar](/demand/global-en/brands/peter-millar) - [Rhoback](/demand/global-en/brands/rhoback): Head-to-head: /demand/global-en/compare/rhoback-vs-travismathew - [Johnnie-O](/demand/global-en/brands/johnnie-o): Head-to-head: /demand/global-en/compare/johnnie-o-vs-travismathew - [Malbon Golf](/demand/global-en/brands/malbon-golf): Head-to-head: /demand/global-en/compare/malbon-golf-vs-travismathew - [Holderness & Bourne](/demand/global-en/brands/holderness-and-bourne): Head-to-head: /demand/global-en/compare/holderness-and-bourne-vs-travismathew - [Greyson Clothiers](/demand/global-en/brands/greyson-clothiers): Head-to-head: /demand/global-en/compare/greyson-clothiers-vs-travismathew - [Nike](/demand/global-en/brands/nike) - [Galvin Green](/demand/global-en/brands/galvin-green) - [J.Lindeberg](/demand/global-en/brands/j-lindeberg) - [Lululemon](/demand/global-en/brands/lululemon) - [Redvanly](/demand/global-en/brands/redvanly) - [Under Armour](/demand/global-en/brands/under-armour) - [Adidas](/demand/global-en/brands/adidas) - [FootJoy](/demand/global-en/brands/footjoy) ## Who owns TravisMathew? TravisMathew is owned by Callaway. Brandwave also tracks Callaway, owned by the same company, worldwide. - [Callaway](/demand/global-en/companies/callaway): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns TravisMathew? TravisMathew is owned by Callaway. Brandwave also tracks Callaway, owned by the same company, worldwide. ## Cite this page Brandwave. "TravisMathew: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/travismathew This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/travismathew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.