---
title: "Traulsen: search popularity worldwide"
description: "An American maker of commercial refrigerators and freezers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/traulsen"
publisher: "Brandwave"
---

# Traulsen: search popularity worldwide

An American maker of commercial refrigerators and freezers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Traulsen
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among commercial refrigeration brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Commercial refrigeration brands | 5 | 6% | 4.4K |

- [Commercial refrigeration brands](/demand/global-en/categories/commercial-refrigeration-brands)

## Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traulsen appeared in all five answers. Traulsen is the second most recommended of the nine.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| True Refrigeration | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Traulsen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Hoshizaki | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Turbo Air | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Beverage-Air | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Atosa | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Continental Refrigerator | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| SKOPE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Williams Refrigeration | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about commercial refrigeration brands

- Asked ChatGPT "Which commercial refrigeration brand should I buy?": 1. True Refrigeration, 2. Turbo Air, 3. Traulsen, 4. Atosa
- Asked ChatGPT "What are the best commercial refrigeration brands?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Turbo Air, 6. Continental Refrigerator, 7. Atosa
- Asked ChatGPT "What's the best commercial refrigeration brand for a restaurant kitchen?": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Beverage-Air, 5. Atosa, 6. Turbo Air
- Searched Google, AI Overview "commercial refrigeration brands": 1. True Refrigeration, 2. Traulsen, 3. Hoshizaki, 4. Turbo Air, 5. Beverage-Air, 6. Continental Refrigerator, 7. Atosa
- Searched Google, AI Overview "best commercial fridge": 1. Hoshizaki, 2. Turbo Air, 3. Beverage-Air, 4. Atosa, 5. Continental Refrigerator, 6. Traulsen

Not named in any answer: SKOPE and Williams Refrigeration.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Traulsen changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Traulsen worldwide rose from 2.9K to 4.4K.
- Across the 12 months ending September 2026, Traulsen’s share of searches among commercial refrigeration brands worldwide increased from 3.6% to 6%.
- Across the 12 months ending September 2026, Traulsen’s share of searches among commercial refrigeration brands worldwide peaked at 6% in September 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Traulsen rose from 7th to 5th among commercial refrigeration brands worldwide.

## How did search popularity change for commercial refrigeration brands worldwide in September 2026?

- In September 2026, Traulsen overtook Atosa and 2 others to rank 5th among commercial refrigeration brands worldwide, with 6% of the searches.
- In September 2026, Hoshizaki gained share of searches among commercial refrigeration brands worldwide, from 27.7% to 30.4%.
- In September 2026, SKOPE lost share of searches among commercial refrigeration brands worldwide, from 27.7% to 24.8%.
- In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands worldwide, from 18.5% to 16.6%.
- In September 2026, Turbo Air lost share of searches among commercial refrigeration brands worldwide, from 8.2% to 7.4%.
- In September 2026, Beverage-Air lost share of searches among commercial refrigeration brands worldwide, from 4.5% to 4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Commercial refrigeration brands | 2.9K | 3.6% | 7 |
| Nov 2025 | Commercial refrigeration brands | 2.4K | 3.4% | 7 |
| Dec 2025 | Commercial refrigeration brands | 1.9K | 2.9% | 7 |
| Jan 2026 | Commercial refrigeration brands | 2.4K | 3% | 7 |
| Feb 2026 | Commercial refrigeration brands | 2.4K | 3.4% | 7 |
| Mar 2026 | Commercial refrigeration brands | 2.4K | 3% | 8 |
| Apr 2026 | Commercial refrigeration brands | 2.4K | 3% | 8 |
| May 2026 | Commercial refrigeration brands | 2.4K | 3.1% | 7 |
| Jun 2026 | Commercial refrigeration brands | 2.4K | 3.1% | 8 |
| Jul 2026 | Commercial refrigeration brands | 2.4K | 3% | 8 |
| Aug 2026 | Commercial refrigeration brands | 2.4K | 3% | 8 |
| Sep 2026 | Commercial refrigeration brands | 4.4K | 6% | 5 |

## How are Traulsen’s branded searches counted?

Brandwave collects information about searches that people make online using Traulsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “traulsen”

## Which commercial refrigeration brands compete with Traulsen?

- [Hoshizaki](/demand/global-en/brands/hoshizaki)
- [SKOPE](/demand/global-en/brands/skope): Head-to-head: /demand/global-en/compare/skope-vs-traulsen
- [True Refrigeration](/demand/global-en/brands/true-refrigeration): Head-to-head: /demand/global-en/compare/traulsen-vs-true-refrigeration
- [Turbo Air](/demand/global-en/brands/turbo-air): Head-to-head: /demand/global-en/compare/traulsen-vs-turbo-air
- [Atosa](/demand/global-en/brands/atosa): Head-to-head: /demand/global-en/compare/atosa-vs-traulsen
- [Beverage-Air](/demand/global-en/brands/beverage-air): Head-to-head: /demand/global-en/compare/beverage-air-vs-traulsen
- [Williams Refrigeration](/demand/global-en/brands/williams-refrigeration)
- [Continental Refrigerator](/demand/global-en/brands/continental-refrigerator)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Traulsen: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/traulsen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/traulsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
