---
title: "Tramontina: search popularity and Share of Search worldwide"
description: "Tramontina makes cookware sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tramontina"
publisher: "Brandwave"
---

# Tramontina: search popularity and Share of Search worldwide

Tramontina makes cookware sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tramontina
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cutlery brands**: 16.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cutlery brands | 3 | 16.2% | 301K |

- [Cutlery brands](/demand/global-en/categories/cutlery-brands)

## How has branded search demand for Tramontina changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tramontina worldwide held steady at 301K.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide increased from 12.4% to 16.2%.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cutlery brands worldwide peaked at 16.2% in July 2026 and was lowest at 9% in December 2025.

## How did search popularity change for cutlery brands worldwide in August 2026?

- Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
- Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.
- Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
- Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
- Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cutlery brands | 301K | 12.4% | 3 |
| Nov 2025 | Cutlery brands | 368K | 11.2% | 4 |
| Dec 2025 | Cutlery brands | 301K | 9% | 4 |
| Jan 2026 | Cutlery brands | 301K | 12.6% | 4 |
| Feb 2026 | Cutlery brands | 246K | 12.6% | 4 |
| Mar 2026 | Cutlery brands | 301K | 14.4% | 3 |
| Apr 2026 | Cutlery brands | 301K | 15% | 3 |
| May 2026 | Cutlery brands | 301K | 15.8% | 3 |
| Jun 2026 | Cutlery brands | 301K | 16.2% | 3 |
| Jul 2026 | Cutlery brands | 301K | 16.2% | 3 |
| Aug 2026 | Cutlery brands | 301K | 16.2% | 3 |
| Sep 2026 | Cutlery brands | — | — | — |

## How is Tramontina measured?

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tramontina”

## Which cutlery brands compete with Tramontina?

- [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-tramontina
- [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/tramontina-vs-victorinox
- [ZWILLING](/demand/global-en/brands/zwilling): Head-to-head: /demand/global-en/compare/tramontina-vs-zwilling
- [Wusthof](/demand/global-en/brands/wusthof): Head-to-head: /demand/global-en/compare/tramontina-vs-wusthof
- [GLOBAL](/demand/global-en/brands/global-knives): Head-to-head: /demand/global-en/compare/global-knives-vs-tramontina

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tramontina: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tramontina

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tramontina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.