---
title: "Traktor: search popularity and Share of Search worldwide"
description: "Native Instruments' DJ software and Traktor Kontrol DJ controllers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/traktor"
publisher: "Brandwave"
---

# Traktor: search popularity and Share of Search worldwide

Native Instruments' DJ software and Traktor Kontrol DJ controllers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Traktor
- **Owned by**: Native Instruments
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among DJ software**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| DJ software | 4 | 5.7% | 65.7K |

- [DJ software](/demand/global-en/categories/dj-software)

## How has branded search demand for Traktor changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Traktor worldwide fell from 124K to 65.7K.
- Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide decreased from 9.5% to 5.7%.
- Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide peaked at 9.5% in October 2025 and was lowest at 5.6% in April 2026.

## How did search popularity change for DJ software worldwide in August 2026?

- In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.
- In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.
- Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.
- Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DJ software | 124K | 9.5% | 4 |
| Nov 2025 | DJ software | 91.8K | 7.1% | 4 |
| Dec 2025 | DJ software | 94.4K | 6.1% | 4 |
| Jan 2026 | DJ software | 85.5K | 6.4% | 4 |
| Feb 2026 | DJ software | 69.2K | 6.3% | 4 |
| Mar 2026 | DJ software | 71.1K | 6% | 4 |
| Apr 2026 | DJ software | 65K | 5.6% | 4 |
| May 2026 | DJ software | 67.7K | 5.8% | 4 |
| Jun 2026 | DJ software | 63.1K | 5.7% | 4 |
| Jul 2026 | DJ software | 62.6K | 5.8% | 4 |
| Aug 2026 | DJ software | 65.7K | 5.7% | 4 |
| Sep 2026 | DJ software | — | — | — |

## How is Traktor measured?

Brandwave collects information about searches that people make online using Traktor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dj software traktor”
- “dj traktor”
- “dj traktor software”
- “native instruments traktor”
- “ni traktor”
- “traktor controller”
- “traktor dj”
- “traktor dj controller”
- “traktor for dj”
- “traktor kontrol s2”
- “traktor kontrol s4”
- “traktor mx2”
- “traktor pro”
- “traktor pro 3”
- “traktor pro 4”
- “traktor pro 4.0”
- “traktor pro software”
- “traktor s2”
- “traktor s4”
- “traktor s4 mk3”

## Which DJ software compete with Traktor?

- [VirtualDJ](/demand/global-en/brands/virtualdj): Head-to-head: /demand/global-en/compare/traktor-vs-virtualdj
- [rekordbox](/demand/global-en/brands/rekordbox): Head-to-head: /demand/global-en/compare/rekordbox-vs-traktor
- [Serato](/demand/global-en/brands/serato): Head-to-head: /demand/global-en/compare/serato-vs-traktor
- [djay](/demand/global-en/brands/djay): Head-to-head: /demand/global-en/compare/djay-vs-traktor
- [Engine DJ](/demand/global-en/brands/engine-dj): Head-to-head: /demand/global-en/compare/engine-dj-vs-traktor

## Who owns Traktor?

Traktor is owned by Native Instruments. Brandwave does not track any other brands owned by Native Instruments.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Traktor?

Traktor is owned by Native Instruments. Brandwave does not track any other brands owned by Native Instruments.

## Cite this page

Brandwave. "Traktor: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/traktor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/traktor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.