--- title: "Traeger: search popularity and Share of Search worldwide" description: "Traeger makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/traeger" publisher: "Brandwave" --- # Traeger: search popularity and Share of Search worldwide Traeger makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Traeger - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bbq tool brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bbq tool brands | 4 | 4.5% | 110K | | Bbq accessories | 3 | 6.5% | 110K | | Barbecue brands | 2 | 7.3% | 110K | | Smoker brands | 1 | 40.9% | 110K | - [Bbq tool brands](/demand/global-en/categories/bbq-tool-brands) - [Bbq accessories](/demand/global-en/categories/bbq-accessories) - [Barbecue brands](/demand/global-en/categories/barbecue-brands) - [Smoker brands](/demand/global-en/categories/smoker-brands) ## How has branded search demand for Traeger changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Traeger worldwide rose from 90.5K to 110K. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide increased from 2.6% to 4.5%. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide peaked at 6.6% in June 2026 and was lowest at 2.6% in October 2025. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide peaked at 8.9% in June 2026 and was lowest at 4.2% in October 2025. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide increased from 4.4% to 7.3%. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide peaked at 10.2% in June 2026 and was lowest at 4.4% in October 2025. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide peaked at 50.4% in December 2025 and was lowest at 35.4% in July 2026. ## How did search popularity change for bbq tool brands worldwide in August 2026? - In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%. - KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026. - In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide. - Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026. ## How did search popularity change for bbq accessories worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%. - In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%. - In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%. - In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. - Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026. ## How did search popularity change for barbecue brands worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%. - In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%. - In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. ## How did search popularity change for smoker brands worldwide in August 2026? - In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%. - In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%. - In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%. - Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026. - Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bbq tool brands | 90.5K | 2.6% | 4 | | Nov 2025 | Bbq tool brands | 165K | 4.2% | 4 | | Dec 2025 | Bbq tool brands | 165K | 4.2% | 4 | | Jan 2026 | Bbq tool brands | 110K | 3.5% | 4 | | Feb 2026 | Bbq tool brands | 90.5K | 3.2% | 4 | | Mar 2026 | Bbq tool brands | 110K | 3.8% | 4 | | Apr 2026 | Bbq tool brands | 135K | 5% | 5 | | May 2026 | Bbq tool brands | 165K | 5.7% | 5 | | Jun 2026 | Bbq tool brands | 165K | 6.6% | 4 | | Jul 2026 | Bbq tool brands | 110K | 4.4% | 5 | | Aug 2026 | Bbq tool brands | 110K | 4.5% | 4 | | Sep 2026 | Bbq tool brands | — | — | — | | Oct 2025 | Bbq accessories | 90.5K | 4.2% | 3 | | Nov 2025 | Bbq accessories | 165K | 8.3% | 2 | | Dec 2025 | Bbq accessories | 165K | 8.4% | 2 | | Jan 2026 | Bbq accessories | 110K | 5.9% | 2 | | Feb 2026 | Bbq accessories | 90.5K | 5% | 3 | | Mar 2026 | Bbq accessories | 110K | 5.5% | 3 | | Apr 2026 | Bbq accessories | 135K | 7.2% | 4 | | May 2026 | Bbq accessories | 165K | 7.2% | 4 | | Jun 2026 | Bbq accessories | 165K | 8.9% | 3 | | Jul 2026 | Bbq accessories | 110K | 6.2% | 4 | | Aug 2026 | Bbq accessories | 110K | 6.5% | 3 | | Sep 2026 | Bbq accessories | — | — | — | | Oct 2025 | Barbecue brands | 90.5K | 4.4% | 2 | | Nov 2025 | Barbecue brands | 165K | 8.9% | 2 | | Dec 2025 | Barbecue brands | 165K | 9% | 2 | | Jan 2026 | Barbecue brands | 110K | 6.3% | 2 | | Feb 2026 | Barbecue brands | 90.5K | 5.3% | 2 | | Mar 2026 | Barbecue brands | 110K | 6.1% | 2 | | Apr 2026 | Barbecue brands | 135K | 8.3% | 3 | | May 2026 | Barbecue brands | 165K | 8.3% | 3 | | Jun 2026 | Barbecue brands | 165K | 10.2% | 2 | | Jul 2026 | Barbecue brands | 110K | 7.2% | 3 | | Aug 2026 | Barbecue brands | 110K | 7.3% | 2 | | Sep 2026 | Barbecue brands | — | — | — | | Oct 2025 | Smoker brands | 90.5K | 40.9% | 1 | | Nov 2025 | Smoker brands | 165K | 49.7% | 1 | | Dec 2025 | Smoker brands | 165K | 50.4% | 1 | | Jan 2026 | Smoker brands | 110K | 46.4% | 1 | | Feb 2026 | Smoker brands | 90.5K | 48.2% | 1 | | Mar 2026 | Smoker brands | 110K | 40.5% | 1 | | Apr 2026 | Smoker brands | 135K | 37.1% | 2 | | May 2026 | Smoker brands | 165K | 36.9% | 2 | | Jun 2026 | Smoker brands | 165K | 43.8% | 1 | | Jul 2026 | Smoker brands | 110K | 35.4% | 2 | | Aug 2026 | Smoker brands | 110K | 40.9% | 1 | | Sep 2026 | Smoker brands | — | — | — | ## How is Traeger measured? Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “traeger” ## Which bbq tool brands compete with Traeger? - [Napoleon](/demand/global-en/brands/napoleon): Head-to-head: /demand/global-en/compare/napoleon-vs-traeger - [KitchenAid](/demand/global-en/brands/kitchenaid): Head-to-head: /demand/global-en/compare/kitchenaid-vs-traeger - [Cuisinart](/demand/global-en/brands/cuisinart): Head-to-head: /demand/global-en/compare/cuisinart-vs-traeger - [Weber](/demand/global-en/brands/weber): Head-to-head: /demand/global-en/compare/traeger-vs-weber - [Oxo](/demand/global-en/brands/oxo): Head-to-head: /demand/global-en/compare/oxo-vs-traeger ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Traeger: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/traeger This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.