---
title: "TP-Link: search popularity and Share of Search worldwide"
description: "TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tp-link"
publisher: "Brandwave"
---

# TP-Link: search popularity and Share of Search worldwide

TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TP-Link
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home Wi-Fi router brands**: 44.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home Wi-Fi router brands | 1 | 44.8% | 2M |

- [Home Wi-Fi router brands](/demand/global-en/categories/home-wifi-router-brands)

## How has branded search demand for TP-Link changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 2M.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide decreased from 47.7% to 44.8%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 47.9% in July 2026 and was lowest at 44% in February 2026.

## How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
- In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.
- In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
- Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home Wi-Fi router brands | 2.3M | 47.7% | 1 |
| Nov 2025 | Home Wi-Fi router brands | 2.3M | 47.6% | 1 |
| Dec 2025 | Home Wi-Fi router brands | 2.3M | 47.6% | 1 |
| Jan 2026 | Home Wi-Fi router brands | 2.3M | 47.6% | 1 |
| Feb 2026 | Home Wi-Fi router brands | 1.9M | 44% | 2 |
| Mar 2026 | Home Wi-Fi router brands | 2M | 44.2% | 1 |
| Apr 2026 | Home Wi-Fi router brands | 2M | 47.8% | 1 |
| May 2026 | Home Wi-Fi router brands | 2M | 47.9% | 1 |
| Jun 2026 | Home Wi-Fi router brands | 2M | 44.6% | 1 |
| Jul 2026 | Home Wi-Fi router brands | 2M | 47.9% | 1 |
| Aug 2026 | Home Wi-Fi router brands | 2M | 44.8% | 1 |
| Sep 2026 | Home Wi-Fi router brands | — | — | — |

## How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “router tp-link”
- “tp link”
- “tp link deco”
- “tp link router”
- “tp-link”
- “tp-link com”
- “tp-link wifi router”

## Which home Wi-Fi router brands compete with TP-Link?

- [ASUS](/demand/global-en/brands/asus): Head-to-head: /demand/global-en/compare/asus-vs-tp-link
- [NETGEAR](/demand/global-en/brands/netgear): Head-to-head: /demand/global-en/compare/netgear-vs-tp-link
- [eero](/demand/global-en/brands/eero): Head-to-head: /demand/global-en/compare/eero-vs-tp-link
- [Linksys](/demand/global-en/brands/linksys): Head-to-head: /demand/global-en/compare/linksys-vs-tp-link

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TP-Link: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.