--- title: "TP-Link Tapo: search popularity worldwide" description: "TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tp-link-tapo" publisher: "Brandwave" --- # TP-Link Tapo: search popularity worldwide TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TP-Link Tapo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among home security camera brands**: 8.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security camera brands | 5 | 8.7% | 275K | - [Home security camera brands](/demand/global-en/categories/home-security-camera-brands) ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TP-Link Tapo is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Reolink | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ring | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Tapo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Google Nest | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Arlo | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wyze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which security camera brand should I buy?": 1. Reolink, 2. Eufy, 3. Ring, 4. TP-Link Tapo - Asked ChatGPT "What are the best home security camera brands?": 1. Reolink, 2. Ring, 3. Eufy, 4. Google Nest, 5. TP-Link Tapo, 6. Arlo - Asked ChatGPT "What's the best security camera brand for house security?": 1. Reolink, 2. Eufy, 3. Ring, 4. Google Nest, 5. Arlo - Searched Google, AI Overview "best home security camera": 1. Ring, 2. Google Nest, 3. Eufy, 4. Wyze, 5. TP-Link Tapo - Searched Google, AI Overview "wireless security camera": 1. TP-Link Tapo, 2. Eufy, 3. Arlo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for TP-Link Tapo changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo worldwide rose from 226K to 275K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide increased from 6.4% to 8.7%. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands worldwide peaked at 8.7% in September 2026 and was lowest at 6% in November 2025. - Across the 12 months ending September 2026, TP-Link Tapo rose from 7th to 5th among home security camera brands worldwide. ## How did search popularity change for home security camera brands worldwide in September 2026? - In September 2026, Reolink gained share of searches among home security camera brands worldwide, from 15.7% to 16.3%. - In September 2026, Eufy lost share of searches among home security camera brands worldwide, from 15% to 14.1%. - In September 2026, Google Nest rose from 7th to 6th among home security camera brands worldwide. - In September 2026, Wyze fell from 6th to 7th among home security camera brands worldwide. - Estimated monthly branded searches for TP-Link Tapo worldwide rose 22% over 12 measured months, from 226K to 275K in September 2026. - Estimated monthly branded searches for Arlo worldwide fell 23.6% over 12 measured months, from 481K to 367K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security camera brands | 226K | 6.4% | 7 | | Nov 2025 | Home security camera brands | 239K | 6% | 7 | | Dec 2025 | Home security camera brands | 239K | 6.5% | 7 | | Jan 2026 | Home security camera brands | 275K | 7.8% | 7 | | Feb 2026 | Home security camera brands | 226K | 6.9% | 7 | | Mar 2026 | Home security camera brands | 239K | 7.6% | 7 | | Apr 2026 | Home security camera brands | 226K | 7.2% | 7 | | May 2026 | Home security camera brands | 275K | 8.6% | 7 | | Jun 2026 | Home security camera brands | 275K | 8.2% | 6 | | Jul 2026 | Home security camera brands | 275K | 8.6% | 5 | | Aug 2026 | Home security camera brands | 275K | 8.3% | 5 | | Sep 2026 | Home security camera brands | 275K | 8.7% | 5 | ## How are TP-Link Tapo’s branded searches counted? Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tapo camera” - “tp link tapo” ## Which home security camera brands compete with TP-Link Tapo? - [Ring](/demand/global-en/brands/ring-security) - [Reolink](/demand/global-en/brands/reolink): Head-to-head: /demand/global-en/compare/reolink-vs-tp-link-tapo - [Eufy](/demand/global-en/brands/eufy): Head-to-head: /demand/global-en/compare/eufy-vs-tp-link-tapo - [Arlo](/demand/global-en/brands/arlo): Head-to-head: /demand/global-en/compare/arlo-vs-tp-link-tapo - [Google Nest](/demand/global-en/brands/google-nest): Head-to-head: /demand/global-en/compare/google-nest-vs-tp-link-tapo - [Wyze](/demand/global-en/brands/wyze): Head-to-head: /demand/global-en/compare/tp-link-tapo-vs-wyze ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TP-Link Tapo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.