--- title: "Toyota: search popularity and Share of Search worldwide" description: "TOYOTA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/toyota" publisher: "Brandwave" --- # Toyota: search popularity and Share of Search worldwide TOYOTA is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toyota - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among SUV brands**: 21.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SUV brands | 1 | 21.2% | 11.1M | | Van brands | 1 | 25.3% | 11.1M | | Pickup truck brands | 1 | 52% | 11.1M | | Forklift brands | 1 | 99.2% | 11.1M | | Pallet jacks | 1 | 99.8% | 11.1M | - [SUV brands](/demand/global-en/categories/suv-brands) - [Van brands](/demand/global-en/categories/van-brands) - [Pickup truck brands](/demand/global-en/categories/pickup-truck-brands) - [Forklift brands](/demand/global-en/categories/forklift-brands) - [Pallet jacks](/demand/global-en/categories/pallet-jacks) ## How has branded search demand for Toyota changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Toyota worldwide held steady at 11.1M. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide increased from 19.8% to 21.2%. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among SUV brands worldwide peaked at 23% in January 2026 and was lowest at 19.8% in October 2025. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among van brands worldwide increased from 22.6% to 25.3%. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among van brands worldwide peaked at 26.3% in January 2026 and was lowest at 22.6% in October 2025. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide increased from 49.9% to 52%. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pickup truck brands worldwide peaked at 54.7% in January 2026 and was lowest at 49.8% in March 2026. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among forklift brands worldwide held steady at 99.2%. - Across the 11 months ending August 2026, Toyota’s estimated Share of Search among pallet jacks worldwide held steady at 99.8%. ## How did search popularity change for SUV brands worldwide in August 2026? - In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%. - Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for van brands worldwide in August 2026? - In August 2026, Citroen gained estimated Share of Search among van brands worldwide, from 3.4% to 4.2%. - Mercedes-Benz’s estimated Share of Search among van brands worldwide has lost ground for 3 months in a row, from 22.3% to 19% in August 2026. - Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026. - Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. - Estimated monthly branded searches for Renault worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for pickup truck brands worldwide in August 2026? - In August 2026, Chevrolet gained estimated Share of Search among pickup truck brands worldwide, from 13.5% to 15.7%. - In August 2026, GMC gained estimated Share of Search among pickup truck brands worldwide, from 6% to 7%. - In August 2026, Toyota lost estimated Share of Search among pickup truck brands worldwide, from 54.5% to 52%. - In August 2026, Ford lost estimated Share of Search among pickup truck brands worldwide, from 20.1% to 19.2%. - Isuzu’s estimated Share of Search among pickup truck brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.2% in August 2026. - In August 2026, RAM fell from 5th to 6th among pickup truck brands worldwide. ## How did search popularity change for forklift brands worldwide in August 2026? - Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## How did search popularity change for pallet jacks worldwide in August 2026? - In August 2026, Jungheinrich rose from 4th to 3rd among pallet jacks worldwide. - In August 2026, Vestil fell from 3rd to 4th among pallet jacks worldwide. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SUV brands | 11.1M | 19.8% | 1 | | Nov 2025 | SUV brands | 11.1M | 20.4% | 1 | | Dec 2025 | SUV brands | 11.1M | 21% | 1 | | Jan 2026 | SUV brands | 13.6M | 23% | 1 | | Feb 2026 | SUV brands | 11.1M | 21.2% | 1 | | Mar 2026 | SUV brands | 11.1M | 19.8% | 1 | | Apr 2026 | SUV brands | 11.1M | 21.2% | 1 | | May 2026 | SUV brands | 11.1M | 21% | 1 | | Jun 2026 | SUV brands | 11.1M | 22.3% | 1 | | Jul 2026 | SUV brands | 11.1M | 21.6% | 1 | | Aug 2026 | SUV brands | 11.1M | 21.2% | 1 | | Sep 2026 | SUV brands | — | — | — | | Oct 2025 | Van brands | 11.1M | 22.6% | 1 | | Nov 2025 | Van brands | 11.1M | 23.5% | 1 | | Dec 2025 | Van brands | 11.1M | 23.8% | 1 | | Jan 2026 | Van brands | 13.6M | 26.3% | 1 | | Feb 2026 | Van brands | 11.1M | 25.3% | 1 | | Mar 2026 | Van brands | 11.1M | 22.6% | 1 | | Apr 2026 | Van brands | 11.1M | 23.5% | 1 | | May 2026 | Van brands | 11.1M | 24.2% | 1 | | Jun 2026 | Van brands | 11.1M | 26.2% | 1 | | Jul 2026 | Van brands | 11.1M | 25.4% | 1 | | Aug 2026 | Van brands | 11.1M | 25.3% | 1 | | Sep 2026 | Van brands | — | — | — | | Oct 2025 | Pickup truck brands | 11.1M | 49.9% | 1 | | Nov 2025 | Pickup truck brands | 11.1M | 49.9% | 1 | | Dec 2025 | Pickup truck brands | 11.1M | 49.9% | 1 | | Jan 2026 | Pickup truck brands | 13.6M | 54.7% | 1 | | Feb 2026 | Pickup truck brands | 11.1M | 53.6% | 1 | | Mar 2026 | Pickup truck brands | 11.1M | 49.8% | 1 | | Apr 2026 | Pickup truck brands | 11.1M | 52.3% | 1 | | May 2026 | Pickup truck brands | 11.1M | 52.2% | 1 | | Jun 2026 | Pickup truck brands | 11.1M | 54.3% | 1 | | Jul 2026 | Pickup truck brands | 11.1M | 54.5% | 1 | | Aug 2026 | Pickup truck brands | 11.1M | 52% | 1 | | Sep 2026 | Pickup truck brands | — | — | — | | Oct 2025 | Forklift brands | 11.1M | 99.2% | 1 | | Nov 2025 | Forklift brands | 11.1M | 99.3% | 1 | | Dec 2025 | Forklift brands | 11.1M | 99.3% | 1 | | Jan 2026 | Forklift brands | 13.6M | 99.4% | 1 | | Feb 2026 | Forklift brands | 11.1M | 99.4% | 1 | | Mar 2026 | Forklift brands | 11.1M | 99.3% | 1 | | Apr 2026 | Forklift brands | 11.1M | 99.3% | 1 | | May 2026 | Forklift brands | 11.1M | 99.3% | 1 | | Jun 2026 | Forklift brands | 11.1M | 99.3% | 1 | | Jul 2026 | Forklift brands | 11.1M | 99.3% | 1 | | Aug 2026 | Forklift brands | 11.1M | 99.2% | 1 | | Sep 2026 | Forklift brands | — | — | — | | Oct 2025 | Pallet jacks | 11.1M | 99.8% | 1 | | Nov 2025 | Pallet jacks | 11.1M | 99.8% | 1 | | Dec 2025 | Pallet jacks | 11.1M | 99.8% | 1 | | Jan 2026 | Pallet jacks | 13.6M | 99.8% | 1 | | Feb 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Mar 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Apr 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | May 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Jun 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Jul 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Aug 2026 | Pallet jacks | 11.1M | 99.8% | 1 | | Sep 2026 | Pallet jacks | — | — | — | ## How is Toyota measured? Brandwave collects information about searches that people make online using Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toyota” ## Which SUV brands compete with Toyota? - [Volkswagen](/demand/global-en/brands/volkswagen): Head-to-head: /demand/global-en/compare/toyota-vs-volkswagen - [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/honda-vs-toyota - [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/hyundai-vs-toyota - [Kia](/demand/global-en/brands/kia): Head-to-head: /demand/global-en/compare/kia-vs-toyota - [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-toyota - [Mazda](/demand/global-en/brands/mazda) - [Nissan](/demand/global-en/brands/nissan) - [Subaru](/demand/global-en/brands/subaru) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toyota: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/toyota This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toyota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.