--- title: "Toto: search popularity and Share of Search worldwide" description: "Toto is a bathroom brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/toto" publisher: "Brandwave" --- # Toto: search popularity and Share of Search worldwide Toto is a bathroom brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toto - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among toilet brands**: 89.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toilet brands | 1 | 89.7% | 4.1M | | Toilet seat brands | 1 | 91% | 4.1M | - [Toilet brands](/demand/global-en/categories/toilet-brands) - [Toilet seat brands](/demand/global-en/categories/toilet-seat-brands) ## How has branded search demand for Toto changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Toto worldwide held steady at 4.1M. - Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet brands worldwide peaked at 92.6% in June 2026 and was lowest at 89.5% in October 2025. - Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet seat brands worldwide peaked at 93.4% in May 2026 and was lowest at 90.7% in October 2025. ## How did search popularity change for toilet brands worldwide in August 2026? - In August 2026, Kohler gained estimated Share of Search among toilet brands worldwide, from 6.7% to 8.1%. - In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%. - Estimated monthly branded searches for Caroma worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for toilet seat brands worldwide in August 2026? - In August 2026, Kohler gained estimated Share of Search among toilet seat brands worldwide, from 6.8% to 8.2%. - In August 2026, Toto lost estimated Share of Search among toilet seat brands worldwide, from 92.3% to 91%. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Bemis worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Euroshowers worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. - Estimated monthly branded searches for Wirquin worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toilet brands | 4.1M | 89.5% | 1 | | Nov 2025 | Toilet brands | 4.1M | 89.8% | 1 | | Dec 2025 | Toilet brands | 4.1M | 91.2% | 1 | | Jan 2026 | Toilet brands | 4.1M | 89.5% | 1 | | Feb 2026 | Toilet brands | 4.1M | 91.1% | 1 | | Mar 2026 | Toilet brands | 5M | 91.5% | 1 | | Apr 2026 | Toilet brands | 5M | 91.5% | 1 | | May 2026 | Toilet brands | 5M | 92.5% | 1 | | Jun 2026 | Toilet brands | 5M | 92.6% | 1 | | Jul 2026 | Toilet brands | 4.1M | 91.1% | 1 | | Aug 2026 | Toilet brands | 4.1M | 89.7% | 1 | | Sep 2026 | Toilet brands | — | — | — | | Oct 2025 | Toilet seat brands | 4.1M | 90.7% | 1 | | Nov 2025 | Toilet seat brands | 4.1M | 90.8% | 1 | | Dec 2025 | Toilet seat brands | 4.1M | 92.3% | 1 | | Jan 2026 | Toilet seat brands | 4.1M | 90.8% | 1 | | Feb 2026 | Toilet seat brands | 4.1M | 92.3% | 1 | | Mar 2026 | Toilet seat brands | 5M | 91.8% | 1 | | Apr 2026 | Toilet seat brands | 5M | 92.3% | 1 | | May 2026 | Toilet seat brands | 5M | 93.4% | 1 | | Jun 2026 | Toilet seat brands | 5M | 93.4% | 1 | | Jul 2026 | Toilet seat brands | 4.1M | 92.3% | 1 | | Aug 2026 | Toilet seat brands | 4.1M | 91% | 1 | | Sep 2026 | Toilet seat brands | — | — | — | ## How is Toto measured? Brandwave collects information about searches that people make online using Toto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toto” ## Which toilet brands compete with Toto? - [Kohler](/demand/global-en/brands/kohler): Head-to-head: /demand/global-en/compare/kohler-vs-toto - [American Standard](/demand/global-en/brands/american-standard): Head-to-head: /demand/global-en/compare/american-standard-vs-toto - [Caroma](/demand/global-en/brands/caroma): Head-to-head: /demand/global-en/compare/caroma-vs-toto - [Methven](/demand/global-en/brands/methven): Head-to-head: /demand/global-en/compare/methven-vs-toto ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/toto This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.