---
title: "Totino's: search popularity and Share of Search worldwide"
description: "Totino's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/totinos"
publisher: "Brandwave"
---

# Totino's: search popularity and Share of Search worldwide

Totino's is frozen pizza brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Totino's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among frozen pizza brands**: 13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen pizza brands | 5 | 13% | 49.5K |

- [Frozen pizza brands](/demand/global-en/categories/frozen-pizza-brands)

## How has branded search demand for Totino's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Totino's worldwide rose from 27.1K to 49.5K.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide increased from 6.8% to 13%.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide peaked at 13% in August 2026 and was lowest at 6.7% in March 2026.

## How did search popularity change for frozen pizza brands worldwide in August 2026?

- In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.
- In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.
- In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.
- In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
- In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
- Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen pizza brands | 27.1K | 6.8% | 5 |
| Nov 2025 | Frozen pizza brands | 27.1K | 7% | 5 |
| Dec 2025 | Frozen pizza brands | 27.1K | 7.6% | 5 |
| Jan 2026 | Frozen pizza brands | 33.1K | 8.2% | 5 |
| Feb 2026 | Frozen pizza brands | 33.1K | 8.5% | 5 |
| Mar 2026 | Frozen pizza brands | 27.1K | 6.7% | 5 |
| Apr 2026 | Frozen pizza brands | 27.1K | 7.8% | 5 |
| May 2026 | Frozen pizza brands | 27.1K | 6.9% | 5 |
| Jun 2026 | Frozen pizza brands | 33.1K | 9.4% | 5 |
| Jul 2026 | Frozen pizza brands | 33.1K | 9.1% | 5 |
| Aug 2026 | Frozen pizza brands | 49.5K | 13% | 5 |
| Sep 2026 | Frozen pizza brands | — | — | — |

## How is Totino's measured?

Brandwave collects information about searches that people make online using Totino's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “totinos pizza”

## Which frozen pizza brands compete with Totino's?

- [McCain](/demand/global-en/brands/mccain): Head-to-head: /demand/global-en/compare/mccain-vs-totinos
- [Goodfella's](/demand/global-en/brands/goodfellas): Head-to-head: /demand/global-en/compare/goodfellas-vs-totinos
- [DiGiorno](/demand/global-en/brands/digiorno): Head-to-head: /demand/global-en/compare/digiorno-vs-totinos
- [Dr. Oetker](/demand/global-en/brands/dr-oetker): Head-to-head: /demand/global-en/compare/dr-oetker-vs-totinos
- [Chicago Town](/demand/global-en/brands/chicago-town): Head-to-head: /demand/global-en/compare/chicago-town-vs-totinos

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Totino's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/totinos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/totinos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.