--- title: "Toshiba: search popularity worldwide" description: "Toshiba makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/toshiba" publisher: "Brandwave" --- # Toshiba: search popularity worldwide Toshiba makes heat pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toshiba - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among microwave brands**: 0.98% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Microwave brands | 8 | 0.98% | 18.1K | - [Microwave brands](/demand/global-en/categories/microwave-brands) ## Top microwave brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toshiba appeared in all five answers. Toshiba is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toshiba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panasonic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | GE Appliances | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LG | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sharp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave brands - Asked ChatGPT "Which microwave brand should I buy?": 1. Panasonic, 2. Toshiba, 3. Sharp, 4. Breville - Asked ChatGPT "What are the best microwave brands?": 1. Panasonic, 2. Toshiba, 3. LG, 4. GE Appliances, 5. Sharp - Asked ChatGPT "What's the best microwave brand for everyday cooking?": 1. Panasonic, 2. Toshiba, 3. GE Appliances, 4. Breville - Searched Google, AI Overview "microwave brands": 1. Toshiba, 2. LG, 3. GE Appliances, 4. Panasonic, 5. Sharp - Searched Google, AI Overview "best microwave": 1. Toshiba, 2. Breville, 3. Panasonic Not named in any answer: Samsung and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Toshiba changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Toshiba worldwide fell from 22.2K to 18.1K. - Across the 12 months ending September 2026, Toshiba’s share of searches among microwave brands worldwide held steady, from 1.1% to 0.98%. ## How did search popularity change for microwave brands worldwide in September 2026? - In September 2026, Breville overtook Samsung to rank 3rd among microwave brands worldwide, with 9.9% of the searches. - In September 2026, Panasonic gained share of searches among microwave brands worldwide, from 53.3% to 55%. - In September 2026, LG lost share of searches among microwave brands worldwide, from 24.1% to 20.9%. - In September 2026, Samsung lost share of searches among microwave brands worldwide, from 9% to 8.1%. - In September 2026, Bosch rose from 8th to 7th among microwave brands worldwide. - In September 2026, Toshiba fell from 7th to 8th among microwave brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Microwave brands | 22.2K | 1.1% | 8 | | Nov 2025 | Microwave brands | 27.1K | 1.3% | 8 | | Dec 2025 | Microwave brands | 27.1K | 1.4% | 7 | | Jan 2026 | Microwave brands | 27.1K | 1.4% | 7 | | Feb 2026 | Microwave brands | 22.2K | 1% | 8 | | Mar 2026 | Microwave brands | 22.2K | 1% | 8 | | Apr 2026 | Microwave brands | 18.1K | 0.84% | 8 | | May 2026 | Microwave brands | 18.1K | 0.86% | 8 | | Jun 2026 | Microwave brands | 18.1K | 0.96% | 8 | | Jul 2026 | Microwave brands | 22.2K | 1.2% | 7 | | Aug 2026 | Microwave brands | 22.2K | 1.1% | 7 | | Sep 2026 | Microwave brands | 18.1K | 0.98% | 8 | ## How are Toshiba’s branded searches counted? Brandwave collects information about searches that people make online using Toshiba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toshiba microwave” ## Which microwave brands compete with Toshiba? - [Panasonic](/demand/global-en/brands/panasonic) - [LG](/demand/global-en/brands/lg) - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-toshiba - [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/samsung-vs-toshiba - [Sharp](/demand/global-en/brands/sharp-electronics): Head-to-head: /demand/global-en/compare/sharp-electronics-vs-toshiba - [GE Appliances](/demand/global-en/brands/ge-appliances): Head-to-head: /demand/global-en/compare/ge-appliances-vs-toshiba - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-toshiba ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Toshiba: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/toshiba This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.