--- title: "Tory Burch: search popularity worldwide" description: "An American fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tory-burch" publisher: "Brandwave" --- # Tory Burch: search popularity worldwide An American fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tory Burch - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among crossbody purse brands**: 13.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Crossbody purse brands | 4 | 13.8% | 1.5M | - [Crossbody purse brands](/demand/global-en/categories/crossbody-purse-brands) ## Top crossbody purse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tory Burch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tory Burch is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coach | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kate Spade | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Michael Kors | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Tory Burch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Baggallini | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about crossbody purse brands - Asked ChatGPT "Which crossbody purse brand should I buy?": 1. Coach, 2. Longchamp, 3. Kate Spade - Asked ChatGPT "What are the best crossbody purse brands?": 1. Coach, 2. Kate Spade, 3. Longchamp, 4. Tory Burch, 5. Baggallini - Asked ChatGPT "What's the best crossbody purse brand for everyday use?": 1. Coach, 2. Baggallini - Searched Google, AI Overview "crossbody purse": 1. Michael Kors - Searched Google, AI Overview "crossbody bag brands": 1. Michael Kors, 2. Tory Burch Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Tory Burch changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tory Burch worldwide rose from 1.2M to 1.5M. - Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide increased from 12.7% to 13.8%. - Across the 12 months ending September 2026, Tory Burch’s share of searches among crossbody purse brands worldwide peaked at 20.9% in May 2026 and was lowest at 12.7% in October 2025. ## How did search popularity change for crossbody purse brands worldwide in September 2026? - In September 2026, Kate Spade gained share of searches among crossbody purse brands worldwide, from 7.7% to 9.2%. - In September 2026, Longchamp lost share of searches among crossbody purse brands worldwide, from 31.3% to 30.8%. - Tory Burch’s share of searches among crossbody purse brands worldwide has lost ground for 3 months in a row, from 17.2% to 13.8% in September 2026. - Estimated monthly branded searches for Coach worldwide rose 49.7% over 12 measured months, from 1.8M to 2.7M in September 2026. - Estimated monthly branded searches for Baggallini worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. - Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crossbody purse brands | 1.2M | 12.7% | 4 | | Nov 2025 | Crossbody purse brands | 2.2M | 16.3% | 4 | | Dec 2025 | Crossbody purse brands | 2.2M | 15% | 4 | | Jan 2026 | Crossbody purse brands | 1.5M | 12.9% | 4 | | Feb 2026 | Crossbody purse brands | 1.5M | 16.2% | 4 | | Mar 2026 | Crossbody purse brands | 1.8M | 18.1% | 4 | | Apr 2026 | Crossbody purse brands | 1.8M | 19% | 4 | | May 2026 | Crossbody purse brands | 2.2M | 20.9% | 4 | | Jun 2026 | Crossbody purse brands | 1.8M | 17.2% | 4 | | Jul 2026 | Crossbody purse brands | 1.8M | 15.6% | 4 | | Aug 2026 | Crossbody purse brands | 1.8M | 14% | 4 | | Sep 2026 | Crossbody purse brands | 1.5M | 13.8% | 4 | ## How are Tory Burch’s branded searches counted? Brandwave collects information about searches that people make online using Tory Burch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tory burch” ## Which crossbody purse brands compete with Tory Burch? - [Longchamp](/demand/global-en/brands/longchamp): Head-to-head: /demand/global-en/compare/longchamp-vs-tory-burch - [Coach](/demand/global-en/brands/coach): Head-to-head: /demand/global-en/compare/coach-vs-tory-burch - [Michael Kors](/demand/global-en/brands/michael-kors): Head-to-head: /demand/global-en/compare/michael-kors-vs-tory-burch - [Kate Spade](/demand/global-en/brands/kate-spade): Head-to-head: /demand/global-en/compare/kate-spade-vs-tory-burch - [Baggallini](/demand/global-en/brands/baggallini): Head-to-head: /demand/global-en/compare/baggallini-vs-tory-burch ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tory Burch: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tory-burch This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tory-burch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.