--- title: "Too Faced: search popularity and Share of Search worldwide" description: "Too Faced is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/too-faced" publisher: "Brandwave" --- # Too Faced: search popularity and Share of Search worldwide Too Faced is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Too Faced - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mascara brands**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mascara brands | 3 | 6.8% | 135K | | Eyeshadow brands | 2 | 11.8% | 135K | - [Mascara brands](/demand/global-en/categories/mascara-brands) - [Eyeshadow brands](/demand/global-en/categories/eyeshadow-brands) ## How has branded search demand for Too Faced changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Too Faced worldwide fell from 165K to 135K. - Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among mascara brands worldwide peaked at 16.4% in November 2025 and was lowest at 6.1% in April 2026. - Across the 11 months ending August 2026, Too Faced’s estimated Share of Search among eyeshadow brands worldwide peaked at 26.1% in November 2025 and was lowest at 11.8% in April 2026. ## How did search popularity change for mascara brands worldwide in August 2026? - Maybelline’s estimated Share of Search among mascara brands worldwide has gained ground for 3 months in a row, from 36.6% to 41.2% in August 2026. - Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026. - Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for L'Oreal worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## How did search popularity change for eyeshadow brands worldwide in August 2026? - In August 2026, Urban Decay gained estimated Share of Search among eyeshadow brands worldwide, from 8.1% to 9.6%. - In August 2026, Maybelline lost estimated Share of Search among eyeshadow brands worldwide, from 73.3% to 72.1%. - Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026. - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mascara brands | 165K | 6.7% | 3 | | Nov 2025 | Mascara brands | 450K | 16.4% | 3 | | Dec 2025 | Mascara brands | 246K | 9.7% | 3 | | Jan 2026 | Mascara brands | 201K | 8.8% | 3 | | Feb 2026 | Mascara brands | 135K | 6.1% | 3 | | Mar 2026 | Mascara brands | 165K | 7.3% | 3 | | Apr 2026 | Mascara brands | 135K | 6.1% | 3 | | May 2026 | Mascara brands | 165K | 7.3% | 3 | | Jun 2026 | Mascara brands | 135K | 6.8% | 3 | | Jul 2026 | Mascara brands | 135K | 6.8% | 3 | | Aug 2026 | Mascara brands | 135K | 6.8% | 3 | | Sep 2026 | Mascara brands | — | — | — | | Oct 2025 | Eyeshadow brands | 165K | 12% | 2 | | Nov 2025 | Eyeshadow brands | 450K | 26.1% | 2 | | Dec 2025 | Eyeshadow brands | 246K | 16.5% | 2 | | Jan 2026 | Eyeshadow brands | 201K | 16.6% | 2 | | Feb 2026 | Eyeshadow brands | 135K | 12% | 2 | | Mar 2026 | Eyeshadow brands | 165K | 14.1% | 2 | | Apr 2026 | Eyeshadow brands | 135K | 11.8% | 2 | | May 2026 | Eyeshadow brands | 165K | 14.1% | 2 | | Jun 2026 | Eyeshadow brands | 135K | 12% | 2 | | Jul 2026 | Eyeshadow brands | 135K | 12% | 2 | | Aug 2026 | Eyeshadow brands | 135K | 11.8% | 2 | | Sep 2026 | Eyeshadow brands | — | — | — | ## How is Too Faced measured? Brandwave collects information about searches that people make online using Too Faced’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “too faced” ## Which mascara brands compete with Too Faced? - [L'Oreal](/demand/global-en/brands/l-oreal): Head-to-head: /demand/global-en/compare/l-oreal-vs-too-faced - [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-too-faced - [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-too-faced - [Essence](/demand/global-en/brands/essence-makeup): Head-to-head: /demand/global-en/compare/essence-makeup-vs-too-faced ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Too Faced: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/too-faced This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/too-faced. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.