---
title: "TomTom: search popularity and Share of Search worldwide"
description: "TomTom makes GPS navigators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tomtom"
publisher: "Brandwave"
---

# TomTom: search popularity and Share of Search worldwide

TomTom makes GPS navigators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TomTom
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among navigation apps**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Navigation apps | 5 | 0.16% | 301K |
| Geolocation APIs | 1 | 61.1% | 301K |

- [Navigation apps](/demand/global-en/categories/navigation-apps)
- [Geolocation APIs](/demand/global-en/categories/geolocation-apis)

## How has branded search demand for TomTom changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TomTom worldwide held steady at 301K.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among navigation apps worldwide held steady at 0.16%.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide increased from 51.6% to 61.1%.
- Across the 11 months ending August 2026, TomTom’s estimated Share of Search among geolocation APIs worldwide peaked at 80.3% in July 2026 and was lowest at 48.3% in January 2026.

## How did search popularity change for navigation apps worldwide in August 2026?

- In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.
- In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

## How did search popularity change for geolocation APIs worldwide in August 2026?

- In August 2026, Mapbox gained estimated Share of Search among geolocation APIs worldwide, from 13.2% to 27.4%.
- In August 2026, Google Maps Platform gained estimated Share of Search among geolocation APIs worldwide, from 5.9% to 10.1%.
- In August 2026, TomTom lost estimated Share of Search among geolocation APIs worldwide, from 80.3% to 61.1%.
- Estimated monthly branded searches for App Radar worldwide fell 18.4% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Navigation apps | 301K | 0.16% | 5 |
| Nov 2025 | Navigation apps | 246K | 0.13% | 5 |
| Dec 2025 | Navigation apps | 246K | 0.16% | 5 |
| Jan 2026 | Navigation apps | 246K | 0.13% | 5 |
| Feb 2026 | Navigation apps | 246K | 0.16% | 5 |
| Mar 2026 | Navigation apps | 246K | 0.13% | 5 |
| Apr 2026 | Navigation apps | 301K | 0.16% | 5 |
| May 2026 | Navigation apps | 301K | 0.16% | 5 |
| Jun 2026 | Navigation apps | 246K | 0.13% | 5 |
| Jul 2026 | Navigation apps | 823K | 0.43% | 4 |
| Aug 2026 | Navigation apps | 301K | 0.16% | 5 |
| Sep 2026 | Navigation apps | — | — | — |
| Oct 2025 | Geolocation APIs | 301K | 51.6% | 1 |
| Nov 2025 | Geolocation APIs | 246K | 48.3% | 1 |
| Dec 2025 | Geolocation APIs | 246K | 53.1% | 1 |
| Jan 2026 | Geolocation APIs | 246K | 48.3% | 1 |
| Feb 2026 | Geolocation APIs | 246K | 51.5% | 1 |
| Mar 2026 | Geolocation APIs | 246K | 51.4% | 1 |
| Apr 2026 | Geolocation APIs | 301K | 56.5% | 1 |
| May 2026 | Geolocation APIs | 301K | 56.5% | 1 |
| Jun 2026 | Geolocation APIs | 246K | 54.9% | 1 |
| Jul 2026 | Geolocation APIs | 823K | 80.3% | 1 |
| Aug 2026 | Geolocation APIs | 301K | 61.1% | 1 |
| Sep 2026 | Geolocation APIs | — | — | — |

## How is TomTom measured?

Brandwave collects information about searches that people make online using TomTom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tomtom”

## Which navigation apps compete with TomTom?

- [Google Maps](/demand/global-en/brands/google-maps): Head-to-head: /demand/global-en/compare/google-maps-vs-tomtom
- [Waze](/demand/global-en/brands/waze): Head-to-head: /demand/global-en/compare/tomtom-vs-waze
- [MapQuest](/demand/global-en/brands/mapquest): Head-to-head: /demand/global-en/compare/mapquest-vs-tomtom
- [Apple Maps](/demand/global-en/brands/apple-maps): Head-to-head: /demand/global-en/compare/apple-maps-vs-tomtom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TomTom: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tomtom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tomtom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.