---
title: "Tommy Hilfiger: search popularity worldwide"
description: "Tommy Hilfiger is a premium fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tommy-hilfiger"
publisher: "Brandwave"
---

# Tommy Hilfiger: search popularity worldwide

Tommy Hilfiger is a premium fashion brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tommy Hilfiger
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among premium fashion brands**: 19.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Premium fashion brands | 3 | 19.4% | 3.4M |

- [Premium fashion brands](/demand/global-en/categories/premium-fashion-brands)

## How has branded search demand for Tommy Hilfiger changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Tommy Hilfiger worldwide fell from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands worldwide decreased from 20.9% to 19.4%.
- Across the 12 months ending September 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands worldwide peaked at 23.1% in November 2025 and was lowest at 17.6% in March 2026.
- Across the 12 months ending September 2026, Tommy Hilfiger fell from 2nd to 3rd among premium fashion brands worldwide.

## How did search popularity change for premium fashion brands worldwide in September 2026?

- In September 2026, Tommy Hilfiger overtook Lacoste to rank 3rd among premium fashion brands worldwide, with 19.4% estimated Share of Search.
- In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.
- In September 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands worldwide, from 22.9% to 23.7%.
- In September 2026, Calvin Klein gained estimated Share of Search among premium fashion brands worldwide, from 18.7% to 19.4%.
- In September 2026, Lacoste lost estimated Share of Search among premium fashion brands worldwide, from 18.7% to 15.9%.
- Estimated monthly branded searches for Hugo Boss worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Premium fashion brands | 4.1M | 20.9% | 2 |
| Nov 2025 | Premium fashion brands | 6.1M | 23.1% | 2 |
| Dec 2025 | Premium fashion brands | 5M | 20.4% | 2 |
| Jan 2026 | Premium fashion brands | 4.1M | 19.8% | 2 |
| Feb 2026 | Premium fashion brands | 3.4M | 20% | 3 |
| Mar 2026 | Premium fashion brands | 3.4M | 17.6% | 4 |
| Apr 2026 | Premium fashion brands | 3.4M | 20.9% | 3 |
| May 2026 | Premium fashion brands | 3.4M | 18.5% | 4 |
| Jun 2026 | Premium fashion brands | 3.4M | 19.9% | 4 |
| Jul 2026 | Premium fashion brands | 4.1M | 22.9% | 1 |
| Aug 2026 | Premium fashion brands | 3.4M | 18.7% | 4 |
| Sep 2026 | Premium fashion brands | 3.4M | 19.4% | 3 |

## How is Tommy Hilfiger measured?

Brandwave collects information about searches that people make online using Tommy Hilfiger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tommy hilfiger”

## Which premium fashion brands compete with Tommy Hilfiger?

- [Ralph Lauren](/demand/global-en/brands/ralph-lauren): Head-to-head: /demand/global-en/compare/ralph-lauren-vs-tommy-hilfiger
- [Calvin Klein](/demand/global-en/brands/calvin-klein): Head-to-head: /demand/global-en/compare/calvin-klein-vs-tommy-hilfiger
- [Guess](/demand/global-en/brands/guess): Head-to-head: /demand/global-en/compare/guess-vs-tommy-hilfiger
- [Lacoste](/demand/global-en/brands/lacoste): Head-to-head: /demand/global-en/compare/lacoste-vs-tommy-hilfiger
- [Hugo Boss](/demand/global-en/brands/hugo-boss): Head-to-head: /demand/global-en/compare/hugo-boss-vs-tommy-hilfiger

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tommy Hilfiger: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tommy-hilfiger

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tommy-hilfiger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.