--- title: "Tommy Bahama: search popularity worldwide" description: "A resort clothing brand that also makes beach chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tommy-bahama" publisher: "Brandwave" --- # Tommy Bahama: search popularity worldwide A resort clothing brand that also makes beach chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tommy Bahama - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among beach chair brands**: 8.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beach chair brands | 3 | 8.9% | 30.3K | - [Beach chair brands](/demand/global-en/categories/beach-chair-brands) ## Top beach chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tommy Bahama appeared in all five answers. Tommy Bahama is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy Bahama | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | RIO Beach | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Helinox | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Body Glove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beach chair brands - Asked ChatGPT "Which beach chair brand should I buy?": 1. Tommy Bahama, 2. RIO Beach, 3. Helinox - Asked ChatGPT "What are the best beach chair brands?": 1. Tommy Bahama, 2. RIO Beach, 3. Helinox, 4. Coleman - Asked ChatGPT "What's the best beach chair brand for sand and sun?": 1. Tommy Bahama, 2. RIO Beach - Searched Google, AI Overview "best beach chair": 1. Tommy Bahama, 2. Helinox - Searched Google, AI Overview "portable beach chair": 1. Tommy Bahama, 2. Helinox Not named in any answer: Body Glove. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Tommy Bahama changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tommy Bahama worldwide rose from 16.5K to 30.3K. - Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide increased from 4.7% to 8.9%. - Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide peaked at 16.8% in July 2026 and was lowest at 4.1% in January 2026. - Across the 12 months ending September 2026, Tommy Bahama rose from 4th to 3rd among beach chair brands worldwide. ## How did search popularity change for beach chair brands worldwide in September 2026? - In September 2026, Coleman gained share of searches among beach chair brands worldwide, from 58.6% to 64.2%. - In September 2026, Body Glove gained share of searches among beach chair brands worldwide, from 7.2% to 7.9%. - In September 2026, Tommy Bahama lost share of searches among beach chair brands worldwide, from 14% to 8.9%. - In September 2026, RIO Beach lost share of searches among beach chair brands worldwide, from 5.4% to 4%. - Estimated monthly branded searches for Helinox worldwide rose 49.3% over 12 measured months, from 34.3K to 51.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beach chair brands | 16.5K | 4.7% | 4 | | Nov 2025 | Beach chair brands | 20.2K | 5.6% | 4 | | Dec 2025 | Beach chair brands | 20.2K | 5.3% | 4 | | Jan 2026 | Beach chair brands | 16.5K | 4.1% | 4 | | Feb 2026 | Beach chair brands | 14.3K | 4.7% | 4 | | Mar 2026 | Beach chair brands | 30.3K | 7.8% | 4 | | Apr 2026 | Beach chair brands | 37K | 9.3% | 3 | | May 2026 | Beach chair brands | 55.3K | 12.3% | 3 | | Jun 2026 | Beach chair brands | 78.6K | 16.4% | 2 | | Jul 2026 | Beach chair brands | 82.7K | 16.8% | 2 | | Aug 2026 | Beach chair brands | 64.3K | 14% | 3 | | Sep 2026 | Beach chair brands | 30.3K | 8.9% | 3 | ## How are Tommy Bahama’s branded searches counted? Brandwave collects information about searches that people make online using Tommy Bahama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tommy bahama beach chair” - “tommy bahama chair” ## Which beach chair brands compete with Tommy Bahama? - [Coleman](/demand/global-en/brands/coleman): Head-to-head: /demand/global-en/compare/coleman-vs-tommy-bahama - [Helinox](/demand/global-en/brands/helinox): Head-to-head: /demand/global-en/compare/helinox-vs-tommy-bahama - [Body Glove](/demand/global-en/brands/body-glove): Head-to-head: /demand/global-en/compare/body-glove-vs-tommy-bahama - [RIO Beach](/demand/global-en/brands/rio-beach): Head-to-head: /demand/global-en/compare/rio-beach-vs-tommy-bahama ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tommy Bahama: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tommy-bahama This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tommy-bahama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.