--- title: "How popular is Tombow? Searches and AI answers worldwide" description: "Tombow makes brush pens, markers and stationery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tombow" publisher: "Brandwave" --- # How popular is Tombow? Searches and AI answers worldwide Tombow makes brush pens, markers and stationery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tombow - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among brush pen brands**: 43.3% ## Where does Tombow compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brush pen brands | 1 | 43.3% | 16.7K | - [Brush pen brands](/demand/global-en/categories/brush-pen-brands) ## Top brush pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tombow appeared in all five answers. Tombow is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tombow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pentel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Kuretake | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecoline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brush pen brands - Asked ChatGPT "What are the best brush pens for lettering?": 1. Tombow, 2. Pentel, 3. Sakura, 4. Kuretake - Asked ChatGPT "Which brush pens should I buy for calligraphy?": 1. Tombow, 2. Pentel - Asked ChatGPT "What's the best brush pen for beginners?": 1. Tombow, 2. Pentel - Searched Google, AI Overview "brush pens": 1. Tombow, 2. Faber-Castell, 3. Kuretake - Searched Google, AI Overview "calligraphy pens": 1. Tombow, 2. Pentel, 3. Faber-Castell Not named in any answer: Ecoline, Arteza and Sharpie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Tombow changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Tombow worldwide held steady, from 16.4K to 16.7K. - Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide increased from 40.1% to 43.3%. - Across the 12 months ending October 2026, Tombow’s share of searches among brush pen brands worldwide peaked at 52.5% in July 2026 and was lowest at 38.4% in January 2026. ## How did search popularity change for brush pen brands worldwide in October 2026? - In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%. - In October 2026, Ecoline gained share of searches among brush pen brands worldwide, from 6.8% to 7.5%. - In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%. - In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%. - In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%. - In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Brush pen brands | 16.4K | 40.1% | 1 | | Dec 2025 | Brush pen brands | 24.6K | 48.6% | 1 | | Jan 2026 | Brush pen brands | 20.5K | 38.4% | 1 | | Feb 2026 | Brush pen brands | 17.2K | 43.7% | 1 | | Mar 2026 | Brush pen brands | 17.7K | 44.6% | 1 | | Apr 2026 | Brush pen brands | 14K | 41.7% | 1 | | May 2026 | Brush pen brands | 16.4K | 45.9% | 1 | | Jun 2026 | Brush pen brands | 16.4K | 49.9% | 1 | | Jul 2026 | Brush pen brands | 20K | 52.5% | 1 | | Aug 2026 | Brush pen brands | 20.5K | 48.9% | 1 | | Sep 2026 | Brush pen brands | 14K | 39.4% | 1 | | Oct 2026 | Brush pen brands | 16.7K | 43.3% | 1 | ## How are Tombow’s branded searches counted? Brandwave collects information about searches that people make online using Tombow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tombow brush pen” - “tombow dual brush” ## Which brush pen brands compete with Tombow? - [Pentel](/demand/global-en/brands/pentel): Head-to-head: /demand/global-en/compare/pentel-vs-tombow - [Kuretake](/demand/global-en/brands/kuretake): Head-to-head: /demand/global-en/compare/kuretake-vs-tombow - [Ecoline](/demand/global-en/brands/ecoline): Head-to-head: /demand/global-en/compare/ecoline-vs-tombow - [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/faber-castell-vs-tombow - [Arteza](/demand/global-en/brands/arteza): Head-to-head: /demand/global-en/compare/arteza-vs-tombow - [Sakura](/demand/global-en/brands/sakura-color) - [Sharpie](/demand/global-en/brands/sharpie) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Tombow? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/tombow This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tombow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.