--- title: "Tom Ford: search popularity worldwide" description: "Tom Ford is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tom-ford" publisher: "Brandwave" --- # Tom Ford: search popularity worldwide Tom Ford is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tom Ford - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fragrance brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fragrance brands | 4 | 7.6% | 1.2M | | Eye shadow brands | 1 | 40.9% | 1.2M | - [Fragrance brands](/demand/global-en/categories/fragrance-brands) - [Eye shadow brands](/demand/global-en/categories/eye-shadow-brands) ## How has branded search demand for Tom Ford changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tom Ford worldwide held steady at 1.2M. - Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among fragrance brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.3% in June 2026. - Across the 12 months ending September 2026, Tom Ford rose from 5th to 4th among fragrance brands worldwide. - Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide increased from 33.4% to 40.9%. - Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide peaked at 40.9% in September 2026 and was lowest at 25.7% in November 2025. - Across the 12 months ending September 2026, Tom Ford rose from 2nd to 1st among eye shadow brands worldwide. ## How did search popularity change for fragrance brands worldwide in September 2026? - In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search. - In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search. - In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%. - In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%. - In September 2026, Gucci lost estimated Share of Search among fragrance brands worldwide, from 17.5% to 17%. - Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## How did search popularity change for eye shadow brands worldwide in September 2026? - In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 36.2% to 40.9%. - In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.8% to 27.6%. - In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 24.3% to 22.6%. - In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.9% to 8.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fragrance brands | 1.2M | 7.3% | 5 | | Nov 2025 | Fragrance brands | 1.2M | 7% | 6 | | Dec 2025 | Fragrance brands | 1.5M | 6.8% | 5 | | Jan 2026 | Fragrance brands | 1.2M | 5.6% | 5 | | Feb 2026 | Fragrance brands | 1M | 6.6% | 5 | | Mar 2026 | Fragrance brands | 1M | 5.9% | 6 | | Apr 2026 | Fragrance brands | 1M | 6.3% | 5 | | May 2026 | Fragrance brands | 1M | 5.3% | 6 | | Jun 2026 | Fragrance brands | 823K | 4.3% | 6 | | Jul 2026 | Fragrance brands | 1M | 6.3% | 4 | | Aug 2026 | Fragrance brands | 1M | 6.4% | 6 | | Sep 2026 | Fragrance brands | 1.2M | 7.6% | 4 | | Oct 2025 | Eye shadow brands | 1.2M | 33.4% | 2 | | Nov 2025 | Eye shadow brands | 1.2M | 25.7% | 3 | | Dec 2025 | Eye shadow brands | 1.5M | 34.2% | 2 | | Jan 2026 | Eye shadow brands | 1.2M | 35.5% | 1 | | Feb 2026 | Eye shadow brands | 1M | 34% | 2 | | Mar 2026 | Eye shadow brands | 1M | 29.7% | 2 | | Apr 2026 | Eye shadow brands | 1M | 32.4% | 2 | | May 2026 | Eye shadow brands | 1M | 32.4% | 2 | | Jun 2026 | Eye shadow brands | 823K | 31.9% | 2 | | Jul 2026 | Eye shadow brands | 1M | 36.2% | 1 | | Aug 2026 | Eye shadow brands | 1M | 36.2% | 1 | | Sep 2026 | Eye shadow brands | 1.2M | 40.9% | 1 | ## How is Tom Ford measured? Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tom ford” ## Which fragrance brands compete with Tom Ford? - [Chanel](/demand/global-en/brands/chanel): Head-to-head: /demand/global-en/compare/chanel-vs-tom-ford - [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-tom-ford - [Carolina Herrera](/demand/global-en/brands/carolina-herrera): Head-to-head: /demand/global-en/compare/carolina-herrera-vs-tom-ford - [Versace](/demand/global-en/brands/versace): Head-to-head: /demand/global-en/compare/tom-ford-vs-versace - [Yves Saint Laurent](/demand/global-en/brands/yves-saint-laurent): Head-to-head: /demand/global-en/compare/tom-ford-vs-yves-saint-laurent - [Jo Malone](/demand/global-en/brands/jo-malone) - [Rabanne](/demand/global-en/brands/rabanne) - [Viktor&Rolf](/demand/global-en/brands/viktor-and-rolf) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tom Ford: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tom-ford This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.