--- title: "How popular is Toluna? Searches and AI answers worldwide" description: "Toluna runs a survey community that rewards members. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/toluna" publisher: "Brandwave" --- # How popular is Toluna? Searches and AI answers worldwide Toluna runs a survey community that rewards members. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Toluna - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among paid survey sites**: 6.8% ## Where does Toluna compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Paid survey sites | 6 | 6.8% | 165K | - [Paid survey sites](/demand/global-en/categories/paid-survey-sites) ## Top paid survey sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toluna did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Survey Junkie | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Swagbucks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | InboxDollars | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Prime Opinion | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | PrizeRebel | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Branded Surveys | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Freecash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ySense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toluna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paid survey sites - Asked ChatGPT "What are the best paid survey sites?": 1. Survey Junkie, 2. Swagbucks - Asked ChatGPT "Which survey sites actually pay out?": 1. Survey Junkie, 2. Swagbucks, 3. Branded Surveys - Asked ChatGPT "What's the best app for earning money from surveys?": 1. Survey Junkie, 2. Swagbucks - Searched Google, AI Overview "paid surveys": 1. Survey Junkie, 2. Swagbucks, 3. Prime Opinion - Searched Google, AI Overview "online surveys for money": 1. Survey Junkie, 2. Swagbucks, 3. InboxDollars, 4. PrizeRebel, 5. Prime Opinion Not named in any answer: Freecash, ySense and Toluna. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How has branded search demand for Toluna changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Toluna worldwide fell from 246K to 165K. - Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide decreased from 7.5% to 6.8%. - Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide peaked at 8% in September 2026 and was lowest at 5.8% in August 2026. ## How did search popularity change for paid survey sites worldwide in October 2026? - In October 2026, Freecash gained share of searches among paid survey sites worldwide, from 33% to 34.1%. - In October 2026, Swagbucks gained share of searches among paid survey sites worldwide, from 22% to 22.8%. - In October 2026, InboxDollars lost share of searches among paid survey sites worldwide, from 8% to 6.8%. - In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%. - Prime Opinion’s share of searches among paid survey sites worldwide has gained ground for 3 months in a row, from 8.5% to 10.2% in October 2026. - In October 2026, ySense rose from 6th to 4th among paid survey sites worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Paid survey sites | 246K | 7.5% | 6 | | Dec 2025 | Paid survey sites | 246K | 7.6% | 5 | | Jan 2026 | Paid survey sites | 246K | 7% | 5 | | Feb 2026 | Paid survey sites | 246K | 7.9% | 4 | | Mar 2026 | Paid survey sites | 246K | 7.8% | 5 | | Apr 2026 | Paid survey sites | 201K | 6.1% | 6 | | May 2026 | Paid survey sites | 201K | 6.2% | 6 | | Jun 2026 | Paid survey sites | 201K | 7.2% | 5 | | Jul 2026 | Paid survey sites | 201K | 7% | 6 | | Aug 2026 | Paid survey sites | 165K | 5.8% | 7 | | Sep 2026 | Paid survey sites | 201K | 8% | 5 | | Oct 2026 | Paid survey sites | 165K | 6.8% | 6 | ## How are Toluna’s branded searches counted? Brandwave collects information about searches that people make online using Toluna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toluna” ## Which paid survey sites compete with Toluna? - [Freecash](/demand/global-en/brands/freecash) - [Swagbucks](/demand/global-en/brands/swagbucks) - [Prime Opinion](/demand/global-en/brands/prime-opinion): Head-to-head: /demand/global-en/compare/prime-opinion-vs-toluna - [ySense](/demand/global-en/brands/ysense): Head-to-head: /demand/global-en/compare/toluna-vs-ysense - [InboxDollars](/demand/global-en/brands/inboxdollars): Head-to-head: /demand/global-en/compare/inboxdollars-vs-toluna - [Branded Surveys](/demand/global-en/brands/branded-surveys): Head-to-head: /demand/global-en/compare/branded-surveys-vs-toluna - [Survey Junkie](/demand/global-en/brands/survey-junkie): Head-to-head: /demand/global-en/compare/survey-junkie-vs-toluna - [PrizeRebel](/demand/global-en/brands/prizerebel) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Toluna? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/toluna This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toluna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.