---
title: "Toll: search popularity worldwide"
description: "Toll provides freight and logistics services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/toll"
publisher: "Brandwave"
---

# Toll: search popularity worldwide

Toll provides freight and logistics services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toll
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among freight and logistics companies**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Freight and logistics companies | 3 | 1.5% | 246K |

- [Freight and logistics companies](/demand/global-en/categories/freight-and-logistics-companies)

## How has branded search demand for Toll changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Toll worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Toll’s estimated Share of Search among freight and logistics companies worldwide held steady at 1.5%.

## How did search popularity change for freight and logistics companies worldwide in September 2026?

- Estimated monthly branded searches for Toll worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
- Estimated monthly branded searches for Big Chill worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for FedEx worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.
- Estimated monthly branded searches for DHL worldwide fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freight and logistics companies | 301K | 1.5% | 3 |
| Nov 2025 | Freight and logistics companies | 301K | 1.5% | 3 |
| Dec 2025 | Freight and logistics companies | 301K | 1.2% | 3 |
| Jan 2026 | Freight and logistics companies | 368K | 1.8% | 3 |
| Feb 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| Mar 2026 | Freight and logistics companies | 246K | 1.2% | 3 |
| Apr 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| May 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| Jun 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| Jul 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| Aug 2026 | Freight and logistics companies | 246K | 1.5% | 3 |
| Sep 2026 | Freight and logistics companies | 246K | 1.5% | 3 |

## How is Toll measured?

Brandwave collects information about searches that people make online using Toll’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toll”

## Which freight and logistics companies compete with Toll?

- [DHL](/demand/global-en/brands/dhl): Head-to-head: /demand/global-en/compare/dhl-vs-toll
- [FedEx](/demand/global-en/brands/fedex): Head-to-head: /demand/global-en/compare/fedex-vs-toll
- [Big Chill](/demand/global-en/brands/big-chill): Head-to-head: /demand/global-en/compare/big-chill-vs-toll

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toll: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/toll

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.