--- title: "Tolgee: search popularity worldwide" description: "Tolgee is localisation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tolgee" publisher: "Brandwave" --- # Tolgee: search popularity worldwide Tolgee is localisation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tolgee - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among localisation management platforms**: 11.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Localisation management platforms | 5 | 11.6% | 5.4K | - [Localisation management platforms](/demand/global-en/categories/localisation-management-platforms) ## Top localisation management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tolgee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tolgee is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lokalise | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crowdin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Phrase | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Smartling | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tolgee | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Transifex | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | POEditor | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about localisation management platforms - Asked ChatGPT "Which localisation management platform should I use?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee - Asked ChatGPT "What are the best localisation management platforms?": 1. Phrase, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. Transifex, 6. Tolgee, 7. POEditor - Asked ChatGPT "What's the best localisation management platform for app translation?": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Tolgee, 5. Transifex - Searched Google, AI Overview "translation management software": 1. Lokalise, 2. Smartling, 3. Phrase, 4. Crowdin, 5. Transifex, 6. POEditor - Searched Google, AI Overview "localisation tools": 1. Lokalise, 2. Crowdin, 3. Phrase, 4. Smartling, 5. Tolgee Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Tolgee changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tolgee worldwide held steady at 5.4K. - Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide increased from 8.6% to 11.6%. - Across the 12 months ending September 2026, Tolgee’s share of searches among localisation management platforms worldwide peaked at 14% in July 2026 and was lowest at 8.4% in January 2026. ## How did search popularity change for localisation management platforms worldwide in September 2026? - In September 2026, Smartling gained share of searches among localisation management platforms worldwide, from 15.2% to 17.4%. - In September 2026, POEditor gained share of searches among localisation management platforms worldwide, from 12.5% to 14.1%. - In September 2026, Transifex gained share of searches among localisation management platforms worldwide, from 5.5% to 6.2%. - In September 2026, Crowdin lost share of searches among localisation management platforms worldwide, from 35.1% to 32.8%. - In September 2026, Lokalise lost share of searches among localisation management platforms worldwide, from 18.9% to 17.6%. - In September 2026, Tolgee lost share of searches among localisation management platforms worldwide, from 12.5% to 11.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Localisation management platforms | 5.4K | 8.6% | 5 | | Nov 2025 | Localisation management platforms | 5.4K | 9.2% | 5 | | Dec 2025 | Localisation management platforms | 5.4K | 10.3% | 5 | | Jan 2026 | Localisation management platforms | 5.4K | 8.4% | 5 | | Feb 2026 | Localisation management platforms | 5.4K | 9.3% | 5 | | Mar 2026 | Localisation management platforms | 6.6K | 10% | 5 | | Apr 2026 | Localisation management platforms | 6.6K | 11.6% | 5 | | May 2026 | Localisation management platforms | 6.6K | 12.5% | 5 | | Jun 2026 | Localisation management platforms | 6.6K | 13.3% | 5 | | Jul 2026 | Localisation management platforms | 6.6K | 14% | 5 | | Aug 2026 | Localisation management platforms | 5.4K | 12.5% | 5 | | Sep 2026 | Localisation management platforms | 5.4K | 11.6% | 5 | ## How are Tolgee’s branded searches counted? Brandwave collects information about searches that people make online using Tolgee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tolgee” ## Which localisation management platforms compete with Tolgee? - [Crowdin](/demand/global-en/brands/crowdin) - [Lokalise](/demand/global-en/brands/lokalise): Head-to-head: /demand/global-en/compare/lokalise-vs-tolgee - [Smartling](/demand/global-en/brands/smartling): Head-to-head: /demand/global-en/compare/smartling-vs-tolgee - [POEditor](/demand/global-en/brands/poeditor): Head-to-head: /demand/global-en/compare/poeditor-vs-tolgee - [Transifex](/demand/global-en/brands/transifex): Head-to-head: /demand/global-en/compare/tolgee-vs-transifex - [Phrase](/demand/global-en/brands/phrase): Head-to-head: /demand/global-en/compare/phrase-vs-tolgee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tolgee: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tolgee This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tolgee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.