--- title: "How popular is TokyoTreat? Searches and AI answers worldwide" description: "TokyoTreat sends a monthly box of Japanese candy and snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tokyotreat" publisher: "Brandwave" --- # How popular is TokyoTreat? Searches and AI answers worldwide TokyoTreat sends a monthly box of Japanese candy and snacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TokyoTreat - **Owned by**: ICHIGO - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among snack subscription boxes**: 3.8% ## Where does TokyoTreat compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Snack subscription boxes | 6 | 3.8% | 4.4K | - [Snack subscription boxes](/demand/global-en/categories/snack-subscription-boxes) ## Top snack subscription boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TokyoTreat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TokyoTreat is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bokksu | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Universal Yums | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | TokyoTreat | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sakuraco | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Candy Club | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SnackCrate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Japan Crate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about snack subscription boxes - Asked ChatGPT "What's the best snack subscription box?": 1. TokyoTreat, 2. Bokksu - Asked ChatGPT "Which Japanese snack box is worth the money?": 1. Bokksu, 2. TokyoTreat, 3. Sakuraco - Asked ChatGPT "What's a good snack box gift for someone who loves trying foreign food?": 1. Universal Yums, 2. Bokksu - Searched Google, AI Overview "snack subscription box": 1. Universal Yums, 2. Bokksu, 3. Candy Club - Searched Google, AI Overview "japanese snack box": 1. Bokksu, 2. Sakuraco, 3. TokyoTreat Not named in any answer: SnackCrate and Japan Crate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How has branded search demand for TokyoTreat changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for TokyoTreat worldwide fell from 9.9K to 4.4K. - Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide decreased from 4.9% to 3.8%. - Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide peaked at 6.3% in January 2026 and was lowest at 3.6% in May 2026. ## How did search popularity change for snack subscription boxes worldwide in October 2026? - In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%. - In October 2026, Sakuraco lost share of searches among snack subscription boxes worldwide, from 9.4% to 7.1%. - In October 2026, Candy Club lost share of searches among snack subscription boxes worldwide, from 21.1% to 19.4%. - In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%. - In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%. - Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Snack subscription boxes | 9.9K | 4.9% | 6 | | Dec 2025 | Snack subscription boxes | 9.9K | 3.8% | 6 | | Jan 2026 | Snack subscription boxes | 9.9K | 6.3% | 6 | | Feb 2026 | Snack subscription boxes | 8.1K | 6% | 6 | | Mar 2026 | Snack subscription boxes | 8.1K | 5.7% | 6 | | Apr 2026 | Snack subscription boxes | 5.4K | 4.4% | 6 | | May 2026 | Snack subscription boxes | 4.4K | 3.6% | 6 | | Jun 2026 | Snack subscription boxes | 4.4K | 3.9% | 6 | | Jul 2026 | Snack subscription boxes | 4.4K | 3.9% | 6 | | Aug 2026 | Snack subscription boxes | 4.4K | 3.9% | 6 | | Sep 2026 | Snack subscription boxes | 4.4K | 4.2% | 6 | | Oct 2026 | Snack subscription boxes | 4.4K | 3.8% | 6 | ## How are TokyoTreat’s branded searches counted? Brandwave collects information about searches that people make online using TokyoTreat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tokyotreat” ## Which snack subscription boxes compete with TokyoTreat? - [Universal Yums](/demand/global-en/brands/universal-yums) - [Candy Club](/demand/global-en/brands/candy-club): Head-to-head: /demand/global-en/compare/candy-club-vs-tokyotreat - [Bokksu](/demand/global-en/brands/bokksu): Head-to-head: /demand/global-en/compare/bokksu-vs-tokyotreat - [Sakuraco](/demand/global-en/brands/sakuraco): Head-to-head: /demand/global-en/compare/sakuraco-vs-tokyotreat - [SnackCrate](/demand/global-en/brands/snackcrate): Head-to-head: /demand/global-en/compare/snackcrate-vs-tokyotreat - [Japan Crate](/demand/global-en/brands/japan-crate): Head-to-head: /demand/global-en/compare/japan-crate-vs-tokyotreat ## Who owns TokyoTreat? TokyoTreat is owned by ICHIGO. Brandwave also tracks Sakuraco, owned by the same company, worldwide. - [ICHIGO](/demand/global-en/companies/sakuraco): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns TokyoTreat? TokyoTreat is owned by ICHIGO. Brandwave also tracks Sakuraco, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is TokyoTreat? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/tokyotreat This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tokyotreat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.