---
title: "Tohatsu: search popularity and Share of Search worldwide"
description: "Tohatsu makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tohatsu"
publisher: "Brandwave"
---

# Tohatsu: search popularity and Share of Search worldwide

Tohatsu makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tohatsu
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among outboard motor brands**: 0.18%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outboard motor brands | 6 | 0.18% | 27.1K |

- [Outboard motor brands](/demand/global-en/categories/outboard-motor-brands)

## How has branded search demand for Tohatsu changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tohatsu worldwide rose from 18.1K to 27.1K.
- Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands worldwide held steady, from 0.12% to 0.18%.

## How did search popularity change for outboard motor brands worldwide in August 2026?

- Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
- Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
- Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outboard motor brands | 18.1K | 0.12% | 6 |
| Nov 2025 | Outboard motor brands | 14.8K | 0.09% | 6 |
| Dec 2025 | Outboard motor brands | 14.8K | 0.09% | 6 |
| Jan 2026 | Outboard motor brands | 14.8K | 0.09% | 6 |
| Feb 2026 | Outboard motor brands | 14.8K | 0.1% | 6 |
| Mar 2026 | Outboard motor brands | 18.1K | 0.11% | 6 |
| Apr 2026 | Outboard motor brands | 18.1K | 0.12% | 6 |
| May 2026 | Outboard motor brands | 22.2K | 0.15% | 6 |
| Jun 2026 | Outboard motor brands | 22.2K | 0.15% | 6 |
| Jul 2026 | Outboard motor brands | 22.2K | 0.15% | 6 |
| Aug 2026 | Outboard motor brands | 27.1K | 0.18% | 6 |
| Sep 2026 | Outboard motor brands | — | — | — |

## How is Tohatsu measured?

Brandwave collects information about searches that people make online using Tohatsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tohatsu”

## Which outboard motor brands compete with Tohatsu?

- [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/honda-vs-tohatsu
- [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/tohatsu-vs-yamaha
- [Suzuki](/demand/global-en/brands/suzuki): Head-to-head: /demand/global-en/compare/suzuki-vs-tohatsu
- [Evinrude](/demand/global-en/brands/evinrude): Head-to-head: /demand/global-en/compare/evinrude-vs-tohatsu
- [Mercury Marine](/demand/global-en/brands/mercury-marine): Head-to-head: /demand/global-en/compare/mercury-marine-vs-tohatsu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tohatsu: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tohatsu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tohatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.