---
title: "Tofoo: search popularity and Share of Search worldwide"
description: "Tofoo is tofu brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tofoo"
publisher: "Brandwave"
---

# Tofoo: search popularity and Share of Search worldwide

Tofoo is tofu brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tofoo
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tofu brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tofu brands | 4 | 3.7% | 6.6K |

- [Tofu brands](/demand/global-en/categories/tofu-brands)

## How has branded search demand for Tofoo changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tofoo worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide increased from 1.4% to 3.7%.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide peaked at 4.7% in February 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Tofoo fell from 3rd to 4th among tofu brands worldwide.

## How did search popularity change for tofu brands worldwide in August 2026?

- In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%.
- In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.
- In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%.
- Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tofu brands | 6.6K | 1.4% | 3 |
| Nov 2025 | Tofu brands | 6.6K | 3.3% | 3 |
| Dec 2025 | Tofu brands | 5.4K | 3.3% | 3 |
| Jan 2026 | Tofu brands | 8.1K | 4.7% | 3 |
| Feb 2026 | Tofu brands | 8.1K | 4.7% | 3 |
| Mar 2026 | Tofu brands | 8.1K | 4.6% | 3 |
| Apr 2026 | Tofu brands | 6.6K | 4.4% | 4 |
| May 2026 | Tofu brands | 6.6K | 3.7% | 4 |
| Jun 2026 | Tofu brands | 6.6K | 4.3% | 4 |
| Jul 2026 | Tofu brands | 6.6K | 3.7% | 4 |
| Aug 2026 | Tofu brands | 6.6K | 3.7% | 4 |
| Sep 2026 | Tofu brands | — | — | — |

## How is Tofoo measured?

Brandwave collects information about searches that people make online using Tofoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tofoo”

## Which tofu brands compete with Tofoo?

- [Cauldron](/demand/global-en/brands/cauldron): Head-to-head: /demand/global-en/compare/cauldron-vs-tofoo
- [Clearspring](/demand/global-en/brands/clearspring): Head-to-head: /demand/global-en/compare/clearspring-vs-tofoo
- [Mori-Nu](/demand/global-en/brands/mori-nu): Head-to-head: /demand/global-en/compare/mori-nu-vs-tofoo
- [House Foods](/demand/global-en/brands/house-foods): Head-to-head: /demand/global-en/compare/house-foods-vs-tofoo
- [Nasoya](/demand/global-en/brands/nasoya): Head-to-head: /demand/global-en/compare/nasoya-vs-tofoo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tofoo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tofoo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tofoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.