--- title: "Tod’s: search popularity worldwide" description: "Tod’s makes luxury shoes and bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tods" publisher: "Brandwave" --- # Tod’s: search popularity worldwide Tod’s makes luxury shoes and bags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tod’s - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among loafer brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Loafer brands | 6 | 5.2% | 22.2K | - [Loafer brands](/demand/global-en/categories/loafer-brands) ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tod’s was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tod’s is the joint sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Tod’s changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tod’s worldwide fell from 313K to 268K. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide increased from 2.8% to 5.2%. - Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide peaked at 7.1% in June 2026 and was lowest at 2.5% in December 2025. - Across the 12 months ending September 2026, Tod’s rose from 9th to 6th among loafer brands worldwide. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches. - In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches. - In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%. - In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%. - In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%. - In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Loafer brands | 12.1K | 2.8% | 9 | | Nov 2025 | Loafer brands | 12.1K | 2.8% | 9 | | Dec 2025 | Loafer brands | 9.9K | 2.5% | 9 | | Jan 2026 | Loafer brands | 9.9K | 2.8% | 9 | | Feb 2026 | Loafer brands | 12.1K | 3.8% | 8 | | Mar 2026 | Loafer brands | 22.2K | 5.5% | 8 | | Apr 2026 | Loafer brands | 22.2K | 5.7% | 7 | | May 2026 | Loafer brands | 22.2K | 6% | 7 | | Jun 2026 | Loafer brands | 22.2K | 7.1% | 5 | | Jul 2026 | Loafer brands | 18.1K | 6% | 5 | | Aug 2026 | Loafer brands | 22.2K | 5.7% | 6 | | Sep 2026 | Loafer brands | 22.2K | 5.2% | 6 | ## How are Tod’s’ branded searches counted? Brandwave collects information about searches that people make online using Tod’s’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tods” - “tods loafers” ## Which loafer brands compete with Tod’s? - [Dr. Martens](/demand/global-en/brands/dr-martens) - [G.H. Bass](/demand/global-en/brands/g-h-bass) - [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-tods - [Sebago](/demand/global-en/brands/sebago): Head-to-head: /demand/global-en/compare/sebago-vs-tods - [Steve Madden](/demand/global-en/brands/steve-madden): Head-to-head: /demand/global-en/compare/steve-madden-vs-tods - [Vagabond](/demand/global-en/brands/vagabond): Head-to-head: /demand/global-en/compare/tods-vs-vagabond - [Cole Haan](/demand/global-en/brands/cole-haan): Head-to-head: /demand/global-en/compare/cole-haan-vs-tods - [Sam Edelman](/demand/global-en/brands/sam-edelman) - [Meermin](/demand/global-en/brands/meermin) - [Crockett & Jones](/demand/global-en/brands/crockett-jones) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tod’s: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tods This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.