---
title: "Toblerone: search popularity and Share of Search worldwide"
description: "Toblerone is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/toblerone"
publisher: "Brandwave"
---

# Toblerone: search popularity and Share of Search worldwide

Toblerone is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toblerone
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among chocolate brands**: 17.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chocolate brands | 3 | 17.4% | 550K |

- [Chocolate brands](/demand/global-en/categories/chocolate-brands)

## How has branded search demand for Toblerone changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toblerone worldwide held steady at 550K.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide increased from 16.4% to 17.4%.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands worldwide peaked at 17.4% in August 2026 and was lowest at 13.1% in April 2026.

## How did search popularity change for chocolate brands worldwide in August 2026?

- In August 2026, Cadbury gained estimated Share of Search among chocolate brands worldwide, from 11.3% to 14.2%.
- In August 2026, Ferrero Rocher gained estimated Share of Search among chocolate brands worldwide, from 45.9% to 47.5%.
- In August 2026, Lindt lost estimated Share of Search among chocolate brands worldwide, from 20.7% to 17.4%.
- In August 2026, Whittaker's lost estimated Share of Search among chocolate brands worldwide, from 5.1% to 3.5%.
- Toblerone’s estimated Share of Search among chocolate brands worldwide has gained ground for 3 months in a row, from 15.5% to 17.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chocolate brands | 550K | 16.4% | 3 |
| Nov 2025 | Chocolate brands | 673K | 13.7% | 4 |
| Dec 2025 | Chocolate brands | 823K | 14.9% | 3 |
| Jan 2026 | Chocolate brands | 550K | 15.3% | 3 |
| Feb 2026 | Chocolate brands | 550K | 14% | 3 |
| Mar 2026 | Chocolate brands | 550K | 13.2% | 3 |
| Apr 2026 | Chocolate brands | 450K | 13.1% | 3 |
| May 2026 | Chocolate brands | 450K | 15.5% | 3 |
| Jun 2026 | Chocolate brands | 450K | 16.7% | 3 |
| Jul 2026 | Chocolate brands | 450K | 16.9% | 3 |
| Aug 2026 | Chocolate brands | 550K | 17.4% | 3 |
| Sep 2026 | Chocolate brands | — | — | — |

## How is Toblerone measured?

Brandwave collects information about searches that people make online using Toblerone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toblerone”

## Which chocolate brands compete with Toblerone?

- [Ferrero Rocher](/demand/global-en/brands/ferrero-rocher): Head-to-head: /demand/global-en/compare/ferrero-rocher-vs-toblerone
- [Lindt](/demand/global-en/brands/lindt): Head-to-head: /demand/global-en/compare/lindt-vs-toblerone
- [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-toblerone
- [Whittaker's](/demand/global-en/brands/whittakers): Head-to-head: /demand/global-en/compare/toblerone-vs-whittakers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toblerone: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/toblerone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toblerone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.