---
title: "Toast: search popularity and Share of Search worldwide"
description: "A point-of-sale and management platform for restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/toast"
publisher: "Brandwave"
---

# Toast: search popularity and Share of Search worldwide

A point-of-sale and management platform for restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toast
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among retail and hospitality POS systems**: 0.82%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Retail and hospitality POS systems | 5 | 0.82% | 46.2K |

- [Retail and hospitality POS systems](/demand/global-en/categories/retail-and-hospitality-pos-systems)

## How has branded search demand for Toast changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail and hospitality POS systems worldwide held steady, from 0.97% to 0.82%.

## How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

- In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.
- Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026.
- Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.
- Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.
- Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Retail and hospitality POS systems | 54.3K | 0.97% | 5 |
| Nov 2025 | Retail and hospitality POS systems | 45.2K | 0.81% | 5 |
| Dec 2025 | Retail and hospitality POS systems | 45.9K | 0.83% | 4 |
| Jan 2026 | Retail and hospitality POS systems | 53.4K | 0.95% | 5 |
| Feb 2026 | Retail and hospitality POS systems | 51.5K | 0.91% | 5 |
| Mar 2026 | Retail and hospitality POS systems | 54.4K | 0.95% | 5 |
| Apr 2026 | Retail and hospitality POS systems | 53.6K | 0.94% | 5 |
| May 2026 | Retail and hospitality POS systems | 54K | 0.94% | 5 |
| Jun 2026 | Retail and hospitality POS systems | 45.4K | 0.79% | 5 |
| Jul 2026 | Retail and hospitality POS systems | 46.9K | 0.82% | 5 |
| Aug 2026 | Retail and hospitality POS systems | 46.2K | 0.82% | 5 |
| Sep 2026 | Retail and hospitality POS systems | — | — | — |

## How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cost of toast pos”
- “handheld toast pos”
- “how much does a toast pos system cost”
- “how much does toast pos cost”
- “how much is a toast pos system”
- “how much is toast pos”
- “how much is toast pos system”
- “https pos toasttab com”
- “pos toast”
- “pos toast system”
- “pos toasttab”
- “pos toasttab com”
- “toast go 2 handheld”
- “toast point of sale”
- “toast point of sale system”
- “toast pos”
- “toast pos app”
- “toast pos company”
- “toast pos cost”
- “toast pos demo”
- “toast pos devices”
- “toast pos download”
- “toast pos fees”
- “toast pos for bars”
- “toast pos gift cards”
- “toast pos handheld”
- “toast pos hardware”
- “toast pos kiosk”
- “toast pos menu”
- “toast pos price”
- “toast pos pricing”
- “toast pos printer”
- “toast pos restaurant”
- “toast pos sales”
- “toast pos screen”
- “toast pos shop”
- “toast pos software”
- “toast pos starter kit”
- “toast pos system”
- “toast pos system cost”
- “toast pos system for restaurant”
- “toast pos system for restaurants”
- “toast pos system price”
- “toast pos system training”
- “toast pos systems”
- “toast pos tablet”
- “toast pos terminal”
- “toast pos training”
- “toast pos training manual”
- “toast pos training video”
- “toast pos website”
- “toast restaurant pos”
- “toast restaurant pos system”
- “toast tab pos”
- “toasttab pos”

## Which retail and hospitality POS systems compete with Toast?

- [Shopify](/demand/global-en/brands/shopify)
- [Loyverse](/demand/global-en/brands/loyverse): Head-to-head: /demand/global-en/compare/loyverse-vs-toast
- [Square](/demand/global-en/brands/square): Head-to-head: /demand/global-en/compare/square-vs-toast
- [Clover](/demand/global-en/brands/clover): Head-to-head: /demand/global-en/compare/clover-vs-toast
- [Lightspeed](/demand/global-en/brands/lightspeed): Head-to-head: /demand/global-en/compare/lightspeed-vs-toast
- [Epos Now](/demand/global-en/brands/epos-now): Head-to-head: /demand/global-en/compare/epos-now-vs-toast
- [Revel Systems](/demand/global-en/brands/revel-systems)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toast: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/toast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.