---
title: "TK: search popularity and Share of Search worldwide"
description: "TK is a hockey brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tk"
publisher: "Brandwave"
---

# TK: search popularity and Share of Search worldwide

TK is a hockey brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TK
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hockey stick brands**: 98.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hockey stick brands | 1 | 98.3% | 1M |

- [Hockey stick brands](/demand/global-en/categories/hockey-stick-brands)

## How has branded search demand for TK changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TK worldwide held steady at 1M.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide peaked at 98.5% in July 2026 and was lowest at 97.3% in February 2026.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
- In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.
- Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Malik worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hockey stick brands | 1M | 98.1% | 1 |
| Nov 2025 | Hockey stick brands | 1M | 98.2% | 1 |
| Dec 2025 | Hockey stick brands | 1M | 97.9% | 1 |
| Jan 2026 | Hockey stick brands | 1M | 97.4% | 1 |
| Feb 2026 | Hockey stick brands | 823K | 97.3% | 1 |
| Mar 2026 | Hockey stick brands | 1M | 97.7% | 1 |
| Apr 2026 | Hockey stick brands | 1M | 98% | 1 |
| May 2026 | Hockey stick brands | 1M | 98.1% | 1 |
| Jun 2026 | Hockey stick brands | 1M | 98.3% | 1 |
| Jul 2026 | Hockey stick brands | 1M | 98.5% | 1 |
| Aug 2026 | Hockey stick brands | 1M | 98.3% | 1 |
| Sep 2026 | Hockey stick brands | — | — | — |

## How is TK measured?

Brandwave collects information about searches that people make online using TK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tk”

## Which hockey stick brands compete with TK?

- [Grays](/demand/global-en/brands/grays-hockey): Head-to-head: /demand/global-en/compare/grays-hockey-vs-tk
- [Ritual Zero Proof](/demand/global-en/brands/ritual-zero-proof): Head-to-head: /demand/global-en/compare/ritual-zero-proof-vs-tk
- [Gryphon](/demand/global-en/brands/gryphon): Head-to-head: /demand/global-en/compare/gryphon-vs-tk
- [Malik](/demand/global-en/brands/malik): Head-to-head: /demand/global-en/compare/malik-vs-tk

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TK: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.