---
title: "TJM: search popularity worldwide"
description: "TJM makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tjm"
publisher: "Brandwave"
---

# TJM: search popularity worldwide

TJM makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TJM
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among 4x4 accessory brands**: 15%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| 4x4 accessory brands | 2 | 15% | 60.5K |

- [4x4 accessory brands](/demand/global-en/categories/4x4-accessory-brands)

## How has branded search demand for TJM changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for TJM worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, TJM’s estimated Share of Search among 4x4 accessory brands worldwide decreased from 17.7% to 15%.
- Across the 12 months ending September 2026, TJM’s estimated Share of Search among 4x4 accessory brands worldwide peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026.

## How did search popularity change for 4x4 accessory brands worldwide in September 2026?

- In September 2026, TJM gained estimated Share of Search among 4x4 accessory brands worldwide, from 12.8% to 15%.
- In September 2026, Rhino-Rack gained estimated Share of Search among 4x4 accessory brands worldwide, from 8.6% to 10%.
- In September 2026, Thule lost estimated Share of Search among 4x4 accessory brands worldwide, from 78.1% to 74.4%.
- Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for ARB worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 4x4 accessory brands | 74K | 17.7% | 2 |
| Nov 2025 | 4x4 accessory brands | 74K | 14.9% | 2 |
| Dec 2025 | 4x4 accessory brands | 60.5K | 12.6% | 2 |
| Jan 2026 | 4x4 accessory brands | 60.5K | 10.7% | 2 |
| Feb 2026 | 4x4 accessory brands | 60.5K | 14.9% | 2 |
| Mar 2026 | 4x4 accessory brands | 74K | 15.2% | 2 |
| Apr 2026 | 4x4 accessory brands | 60.5K | 12.8% | 2 |
| May 2026 | 4x4 accessory brands | 60.5K | 10.9% | 2 |
| Jun 2026 | 4x4 accessory brands | 60.5K | 12.8% | 2 |
| Jul 2026 | 4x4 accessory brands | 49.5K | 9.1% | 2 |
| Aug 2026 | 4x4 accessory brands | 60.5K | 12.8% | 2 |
| Sep 2026 | 4x4 accessory brands | 60.5K | 15% | 2 |

## How is TJM measured?

Brandwave collects information about searches that people make online using TJM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tjm”

## Which 4x4 accessory brands compete with TJM?

- [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/thule-vs-tjm
- [Rhino-Rack](/demand/global-en/brands/rhino-rack): Head-to-head: /demand/global-en/compare/rhino-rack-vs-tjm
- [ARB](/demand/global-en/brands/arb): Head-to-head: /demand/global-en/compare/arb-vs-tjm
- [Yakima](/demand/global-en/brands/yakima): Head-to-head: /demand/global-en/compare/tjm-vs-yakima

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TJM: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tjm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tjm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.