--- title: "Timbuk2: search popularity worldwide" description: "Timbuk2 makes bags and backpacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/timbuk2" publisher: "Brandwave" --- # Timbuk2: search popularity worldwide Timbuk2 makes bags and backpacks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Timbuk2 - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among laptop backpack brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop backpack brands | 6 | 2.9% | 60.5K | - [Laptop backpack brands](/demand/global-en/categories/laptop-backpack-brands) ## Top laptop backpack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Timbuk2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Timbuk2 is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Timbuk2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Aer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Osprey | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsonite | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellroy | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | JanSport | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ogio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop backpack brands - Asked ChatGPT "Which laptop backpack brand should I buy?": 1. Timbuk2, 2. Thule, 3. Samsonite, 4. Osprey, 5. Aer - Asked ChatGPT "What are the best laptop backpack brands?": 1. Aer, 2. Osprey, 3. Thule, 4. Bellroy, 5. Samsonite, 6. JanSport - Asked ChatGPT "What's the best laptop backpack brand for everyday commuting?": 1. Timbuk2, 2. Thule, 3. Aer, 4. Bellroy - Searched Google, AI Overview "best laptop backpack": 1. Timbuk2 - Searched Google, AI Overview "light laptop backpack": 1. Osprey Not named in any answer: Ogio. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Timbuk2 changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Timbuk2 worldwide held steady at 60.5K. - Across the 12 months ending September 2026, Timbuk2’s share of searches among laptop backpack brands worldwide peaked at 3.7% in November 2025 and was lowest at 1.7% in August 2026. ## How did search popularity change for laptop backpack brands worldwide in September 2026? - In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 39.9% of the searches. - In September 2026, Thule gained share of searches among laptop backpack brands worldwide, from 10.2% to 14.6%. - In September 2026, Bellroy gained share of searches among laptop backpack brands worldwide, from 6.8% to 9.8%. - In September 2026, Osprey gained share of searches among laptop backpack brands worldwide, from 5.6% to 8.1%. - In September 2026, Timbuk2 gained share of searches among laptop backpack brands worldwide, from 1.7% to 2.9%. - In September 2026, JanSport lost share of searches among laptop backpack brands worldwide, from 46.2% to 21.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop backpack brands | 60.5K | 3.3% | 6 | | Nov 2025 | Laptop backpack brands | 90.5K | 3.7% | 6 | | Dec 2025 | Laptop backpack brands | 74K | 3.3% | 6 | | Jan 2026 | Laptop backpack brands | 60.5K | 2.6% | 6 | | Feb 2026 | Laptop backpack brands | 49.5K | 2.6% | 6 | | Mar 2026 | Laptop backpack brands | 60.5K | 3% | 6 | | Apr 2026 | Laptop backpack brands | 49.5K | 2.5% | 6 | | May 2026 | Laptop backpack brands | 60.5K | 2.8% | 6 | | Jun 2026 | Laptop backpack brands | 49.5K | 2.2% | 6 | | Jul 2026 | Laptop backpack brands | 60.5K | 1.7% | 6 | | Aug 2026 | Laptop backpack brands | 60.5K | 1.7% | 6 | | Sep 2026 | Laptop backpack brands | 60.5K | 2.9% | 6 | ## How are Timbuk2’s branded searches counted? Brandwave collects information about searches that people make online using Timbuk2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “timbuk2” ## Which laptop backpack brands compete with Timbuk2? - [Samsonite](/demand/global-en/brands/samsonite) - [JanSport](/demand/global-en/brands/jansport) - [Thule](/demand/global-en/brands/thule): Head-to-head: /demand/global-en/compare/thule-vs-timbuk2 - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-timbuk2 - [Osprey](/demand/global-en/brands/osprey): Head-to-head: /demand/global-en/compare/osprey-vs-timbuk2 - [Aer](/demand/global-en/brands/aer-bags): Head-to-head: /demand/global-en/compare/aer-bags-vs-timbuk2 - [Ogio](/demand/global-en/brands/ogio): Head-to-head: /demand/global-en/compare/ogio-vs-timbuk2 ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Timbuk2: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/timbuk2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/timbuk2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.