---
title: "TikTok Ads: search popularity worldwide"
description: "TikTok Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tiktok-ads"
publisher: "Brandwave"
---

# TikTok Ads: search popularity worldwide

TikTok Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TikTok Ads
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among advertising platforms**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Advertising platforms | 3 | 4.8% | 301K |

- [Advertising platforms](/demand/global-en/categories/advertising-platforms)

## How has branded search demand for TikTok Ads changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for TikTok Ads worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, TikTok Ads’ estimated Share of Search among advertising platforms worldwide decreased from 7.1% to 4.8%.

## How did search popularity change for advertising platforms worldwide in September 2026?

- In September 2026, Google Ads gained estimated Share of Search among advertising platforms worldwide, from 77.1% to 80.3%.
- In September 2026, Meta Ads lost estimated Share of Search among advertising platforms worldwide, from 15.4% to 13.1%.
- In September 2026, TikTok Ads lost estimated Share of Search among advertising platforms worldwide, from 5.6% to 4.8%.
- Estimated monthly branded searches for LinkedIn Ads worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Advertising platforms | 368K | 7.1% | 3 |
| Nov 2025 | Advertising platforms | 301K | 6% | 3 |
| Dec 2025 | Advertising platforms | 301K | 6.1% | 3 |
| Jan 2026 | Advertising platforms | 301K | 5.9% | 3 |
| Feb 2026 | Advertising platforms | 301K | 5.9% | 3 |
| Mar 2026 | Advertising platforms | 301K | 5.8% | 3 |
| Apr 2026 | Advertising platforms | 301K | 5.8% | 3 |
| May 2026 | Advertising platforms | 301K | 5.8% | 3 |
| Jun 2026 | Advertising platforms | 301K | 5.8% | 3 |
| Jul 2026 | Advertising platforms | 301K | 5.8% | 3 |
| Aug 2026 | Advertising platforms | 301K | 5.6% | 3 |
| Sep 2026 | Advertising platforms | 301K | 4.8% | 3 |

## How is TikTok Ads measured?

Brandwave collects information about searches that people make online using TikTok Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tiktok ads”

## Which advertising platforms compete with TikTok Ads?

- [Google Ads](/demand/global-en/brands/google-ads): Head-to-head: /demand/global-en/compare/google-ads-vs-tiktok-ads
- [Meta Ads](/demand/global-en/brands/meta-ads): Head-to-head: /demand/global-en/compare/meta-ads-vs-tiktok-ads
- [Microsoft Advertising](/demand/global-en/brands/microsoft-advertising): Head-to-head: /demand/global-en/compare/microsoft-advertising-vs-tiktok-ads
- [LinkedIn Ads](/demand/global-en/brands/linkedin-ads): Head-to-head: /demand/global-en/compare/linkedin-ads-vs-tiktok-ads

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TikTok Ads: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tiktok-ads

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tiktok-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.