--- title: "Tiger Sugar: search popularity worldwide" description: "A Taiwanese bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tiger-sugar" publisher: "Brandwave" --- # Tiger Sugar: search popularity worldwide A Taiwanese bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tiger Sugar - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bubble tea chains**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bubble tea chains | 6 | 4.3% | 90.5K | - [Bubble tea chains](/demand/global-en/categories/bubble-tea-chains) ## Top bubble tea chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tiger Sugar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tiger Sugar is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gong cha | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kung Fu Tea | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharetea | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | CoCo | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Tiger Sugar | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Chatime | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Happy Lemon | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | ChaPanda | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Yi Fang Taiwan Fruit Tea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bubble tea chains - Asked ChatGPT "Which bubble tea chain should I shop at?": 1. Gong cha, 2. Kung Fu Tea, 3. Sharetea, 4. CoCo - Asked ChatGPT "What are the best bubble tea chains?": 1. Gong cha, 2. Sharetea, 3. Tiger Sugar, 4. Kung Fu Tea, 5. Happy Lemon, 6. CoCo - Asked ChatGPT "What's the best bubble tea chain for a sweet drink?": 1. CoCo, 2. Kung Fu Tea, 3. Gong cha, 4. Sharetea, 5. Tiger Sugar - Searched Google, AI Overview "bubble tea chains": 1. Kung Fu Tea, 2. Gong cha, 3. Chatime, 4. CoCo, 5. Sharetea, 6. Tiger Sugar, 7. Happy Lemon Not named in any answer: ChaPanda and Yi Fang Taiwan Fruit Tea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Tiger Sugar changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tiger Sugar worldwide fell from 110K to 90.5K. - Across the 12 months ending September 2026, Tiger Sugar’s share of searches among bubble tea chains worldwide held steady, from 4.7% to 4.3%. ## How did search popularity change for bubble tea chains worldwide in September 2026? - In September 2026, Gong cha gained share of searches among bubble tea chains worldwide, from 44.7% to 47.3%. - In September 2026, Chatime gained share of searches among bubble tea chains worldwide, from 16.4% to 17.4%. - In September 2026, Kung Fu Tea lost share of searches among bubble tea chains worldwide, from 16.4% to 14.2%. - In September 2026, Happy Lemon lost share of searches among bubble tea chains worldwide, from 7.4% to 6.4%. - In September 2026, Tiger Sugar lost share of searches among bubble tea chains worldwide, from 4.9% to 4.3%. - In September 2026, ChaPanda rose from 8th to 7th among bubble tea chains worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bubble tea chains | 110K | 4.7% | 6 | | Nov 2025 | Bubble tea chains | 110K | 5.1% | 6 | | Dec 2025 | Bubble tea chains | 110K | 4.5% | 6 | | Jan 2026 | Bubble tea chains | 110K | 4.9% | 6 | | Feb 2026 | Bubble tea chains | 90.5K | 4.3% | 6 | | Mar 2026 | Bubble tea chains | 110K | 4.7% | 6 | | Apr 2026 | Bubble tea chains | 110K | 4.7% | 6 | | May 2026 | Bubble tea chains | 110K | 4.4% | 6 | | Jun 2026 | Bubble tea chains | 110K | 4.9% | 6 | | Jul 2026 | Bubble tea chains | 110K | 4.9% | 6 | | Aug 2026 | Bubble tea chains | 110K | 4.9% | 6 | | Sep 2026 | Bubble tea chains | 90.5K | 4.3% | 6 | ## How are Tiger Sugar’s branded searches counted? Brandwave collects information about searches that people make online using Tiger Sugar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tiger sugar” ## Which bubble tea chains compete with Tiger Sugar? - [Gong cha](/demand/global-en/brands/gong-cha) - [Chatime](/demand/global-en/brands/chatime) - [Kung Fu Tea](/demand/global-en/brands/kung-fu-tea): Head-to-head: /demand/global-en/compare/kung-fu-tea-vs-tiger-sugar - [Happy Lemon](/demand/global-en/brands/happy-lemon): Head-to-head: /demand/global-en/compare/happy-lemon-vs-tiger-sugar - [Sharetea](/demand/global-en/brands/sharetea): Head-to-head: /demand/global-en/compare/sharetea-vs-tiger-sugar - [ChaPanda](/demand/global-en/brands/chapanda): Head-to-head: /demand/global-en/compare/chapanda-vs-tiger-sugar - [Yi Fang Taiwan Fruit Tea](/demand/global-en/brands/yi-fang): Head-to-head: /demand/global-en/compare/tiger-sugar-vs-yi-fang - [CoCo](/demand/global-en/brands/coco-fresh-tea) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tiger Sugar: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tiger-sugar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tiger-sugar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.