---
title: "Tiffany & Co.: search popularity worldwide"
description: "Tiffany & Co. is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tiffany-and-co"
publisher: "Brandwave"
---

# Tiffany & Co.: search popularity worldwide

Tiffany & Co. is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tiffany & Co.
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among jewellery brands**: 14.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery brands | 3 | 14.9% | 1.3M |

- [Jewellery brands](/demand/global-en/categories/jewellery-brands)

## How has branded search demand for Tiffany & Co. changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tiffany & Co. worldwide fell from 1.6M to 1.3M.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide decreased from 16.5% to 14.9%.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide peaked at 16.5% in October 2025 and was lowest at 12.7% in May 2026.

## How did search popularity change for jewellery brands worldwide in August 2026?

- In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.8% to 14.9%.
- In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.4% to 5.2%.
- In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.4% to 47.6%.
- In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.1% to 31.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery brands | 1.6M | 16.5% | 3 |
| Nov 2025 | Jewellery brands | 1.6M | 13.1% | 3 |
| Dec 2025 | Jewellery brands | 1.9M | 14.1% | 3 |
| Jan 2026 | Jewellery brands | 1.6M | 15% | 3 |
| Feb 2026 | Jewellery brands | 1.3M | 13.5% | 3 |
| Mar 2026 | Jewellery brands | 1.3M | 14.9% | 3 |
| Apr 2026 | Jewellery brands | 1.3M | 14.9% | 3 |
| May 2026 | Jewellery brands | 1.3M | 12.7% | 3 |
| Jun 2026 | Jewellery brands | 1.1M | 12.8% | 3 |
| Jul 2026 | Jewellery brands | 1.1M | 12.8% | 3 |
| Aug 2026 | Jewellery brands | 1.3M | 14.9% | 3 |
| Sep 2026 | Jewellery brands | — | — | — |

## How is Tiffany & Co. measured?

Brandwave collects information about searches that people make online using Tiffany & Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tiffany”
- “tiffany co”

## Which jewellery brands compete with Tiffany & Co.?

- [Swarovski](/demand/global-en/brands/swarovski): Head-to-head: /demand/global-en/compare/swarovski-vs-tiffany-and-co
- [Cartier](/demand/global-en/brands/cartier): Head-to-head: /demand/global-en/compare/cartier-vs-tiffany-and-co
- [Mejuri](/demand/global-en/brands/mejuri): Head-to-head: /demand/global-en/compare/mejuri-vs-tiffany-and-co
- [Pandora](/demand/global-en/brands/pandora): Head-to-head: /demand/global-en/compare/pandora-vs-tiffany-and-co

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tiffany & Co.: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tiffany-and-co

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.