--- title: "Tide: search popularity and Share of Search worldwide" description: "Tide makes laundry detergent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/tide" publisher: "Brandwave" --- # Tide: search popularity and Share of Search worldwide Tide makes laundry detergent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tide - **Owned by**: Procter & Gamble - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among laundry detergent brands**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laundry detergent brands | 6 | 0.02% | 170 | | Laundry pod brands | 5 | 0.02% | 170 | - [Laundry detergent brands](/demand/global-en/categories/laundry-detergent-brands) - [Laundry pod brands](/demand/global-en/categories/laundry-pod-brands) ## How has branded search demand for Tide changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tide worldwide rose from 50 to 170. - Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry detergent brands worldwide held steady, from <0.01% to 0.02%. - Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry pod brands worldwide held steady, from <0.01% to 0.02%. ## How did search popularity change for laundry detergent brands worldwide in August 2026? - In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%. - In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%. - In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%. - Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026. - Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. - Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## How did search popularity change for laundry pod brands worldwide in August 2026? - In August 2026, Persil gained estimated Share of Search among laundry pod brands worldwide, from 12.8% to 15.2%. - In August 2026, Ariel lost estimated Share of Search among laundry pod brands worldwide, from 63.8% to 62%. - In August 2026, Gain lost estimated Share of Search among laundry pod brands worldwide, from 23.3% to 22.7%. - Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026. - Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laundry detergent brands | 50 | <0.01% | 6 | | Nov 2025 | Laundry detergent brands | 50 | <0.01% | 6 | | Dec 2025 | Laundry detergent brands | 50 | <0.01% | 6 | | Jan 2026 | Laundry detergent brands | 140 | <0.01% | 6 | | Feb 2026 | Laundry detergent brands | 90 | <0.01% | 6 | | Mar 2026 | Laundry detergent brands | 110 | <0.01% | 6 | | Apr 2026 | Laundry detergent brands | 140 | 0.01% | 6 | | May 2026 | Laundry detergent brands | 140 | 0.01% | 6 | | Jun 2026 | Laundry detergent brands | 210 | 0.02% | 6 | | Jul 2026 | Laundry detergent brands | 140 | 0.01% | 6 | | Aug 2026 | Laundry detergent brands | 170 | 0.02% | 6 | | Sep 2026 | Laundry detergent brands | — | — | — | | Oct 2025 | Laundry pod brands | 50 | <0.01% | 5 | | Nov 2025 | Laundry pod brands | 50 | <0.01% | 5 | | Dec 2025 | Laundry pod brands | 50 | <0.01% | 5 | | Jan 2026 | Laundry pod brands | 140 | <0.01% | 5 | | Feb 2026 | Laundry pod brands | 90 | <0.01% | 5 | | Mar 2026 | Laundry pod brands | 110 | <0.01% | 5 | | Apr 2026 | Laundry pod brands | 140 | 0.01% | 5 | | May 2026 | Laundry pod brands | 140 | 0.01% | 5 | | Jun 2026 | Laundry pod brands | 210 | 0.02% | 5 | | Jul 2026 | Laundry pod brands | 140 | 0.01% | 5 | | Aug 2026 | Laundry pod brands | 170 | 0.02% | 5 | | Sep 2026 | Laundry pod brands | — | — | — | ## How is Tide measured? Brandwave collects information about searches that people make online using Tide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tide pods nz” ## Which laundry detergent brands compete with Tide? - [Ariel](/demand/global-en/brands/ariel): Head-to-head: /demand/global-en/compare/ariel-vs-tide - [Gain](/demand/global-en/brands/gain): Head-to-head: /demand/global-en/compare/gain-vs-tide - [Persil](/demand/global-en/brands/persil): Head-to-head: /demand/global-en/compare/persil-vs-tide - [Ecover](/demand/global-en/brands/ecover): Head-to-head: /demand/global-en/compare/ecover-vs-tide - [Omo](/demand/global-en/brands/omo): Head-to-head: /demand/global-en/compare/omo-vs-tide ## Who owns Tide? Tide is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pampers and Pantene, owned by the same company, worldwide. - [Procter & Gamble](/demand/global-en/companies/procter-and-gamble): Owns 12 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tide? Tide is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Fairy, Gillette, Head & Shoulders, Oral-B, Pampers and Pantene, owned by the same company, worldwide. ## Cite this page Brandwave. "Tide: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/tide This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.