--- title: "Ticonderoga: search popularity worldwide" description: "Ticonderoga makes pencils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ticonderoga" publisher: "Brandwave" --- # Ticonderoga: search popularity worldwide Ticonderoga makes pencils. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ticonderoga - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among pencils brands**: 10.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pencils brands | 3 | 10.7% | 82.6K | - [Pencils brands](/demand/global-en/categories/pencils-brands) ## Top pencils brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ticonderoga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ticonderoga is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticonderoga | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Staedtler | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Prismacolor | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arteza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pencils brands - Asked ChatGPT "Which pencils brand should I buy?": 1. Ticonderoga, 2. Pentel, 3. Faber-Castell, 4. Staedtler - Asked ChatGPT "What are the best pencils brands?": 1. Faber-Castell, 2. Staedtler, 3. Ticonderoga - Asked ChatGPT "What's the best pencils brand for school writing?": 1. Ticonderoga, 2. Staedtler, 3. Pentel - Searched Google, AI Overview "best pencils": 1. Ticonderoga, 2. Faber-Castell, 3. Pentel - Searched Google, AI Overview "art pencils": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor Not named in any answer: Crayola and Arteza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Ticonderoga changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ticonderoga worldwide rose from 71.7K to 82.6K. - Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide increased from 9.3% to 10.7%. - Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide peaked at 19.6% in July 2026 and was lowest at 8.7% in January 2026. - Across the 12 months ending September 2026, Ticonderoga rose from 4th to 3rd among pencils brands worldwide. ## How did search popularity change for pencils brands worldwide in September 2026? - In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%. - In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%. - In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%. - In September 2026, Prismacolor lost share of searches among pencils brands worldwide, from 10.7% to 9.6%. - Estimated monthly branded searches for Pentel worldwide rose 40.2% over 12 measured months, from 10.2K to 14.3K in September 2026. - Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pencils brands | 71.7K | 9.3% | 4 | | Nov 2025 | Pencils brands | 82.7K | 10.7% | 3 | | Dec 2025 | Pencils brands | 67.6K | 8.9% | 4 | | Jan 2026 | Pencils brands | 71.7K | 8.7% | 4 | | Feb 2026 | Pencils brands | 62.7K | 8.8% | 4 | | Mar 2026 | Pencils brands | 71.7K | 10.6% | 3 | | Apr 2026 | Pencils brands | 76.6K | 11.3% | 3 | | May 2026 | Pencils brands | 76.6K | 11.4% | 3 | | Jun 2026 | Pencils brands | 82.6K | 13.4% | 3 | | Jul 2026 | Pencils brands | 151K | 19.6% | 3 | | Aug 2026 | Pencils brands | 171K | 16.5% | 3 | | Sep 2026 | Pencils brands | 82.6K | 10.7% | 3 | ## How are Ticonderoga’s branded searches counted? Brandwave collects information about searches that people make online using Ticonderoga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ticonderoga” - “ticonderoga pencils” ## Which pencils brands compete with Ticonderoga? - [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/faber-castell-vs-ticonderoga - [Crayola](/demand/global-en/brands/crayola): Head-to-head: /demand/global-en/compare/crayola-vs-ticonderoga - [Prismacolor](/demand/global-en/brands/prismacolor): Head-to-head: /demand/global-en/compare/prismacolor-vs-ticonderoga - [Staedtler](/demand/global-en/brands/staedtler): Head-to-head: /demand/global-en/compare/staedtler-vs-ticonderoga - [Pentel](/demand/global-en/brands/pentel): Head-to-head: /demand/global-en/compare/pentel-vs-ticonderoga - [Arteza](/demand/global-en/brands/arteza) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ticonderoga: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ticonderoga This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ticonderoga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.