---
title: "Tic Tac: search popularity worldwide"
description: "Tic Tac makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/tic-tac"
publisher: "Brandwave"
---

# Tic Tac: search popularity worldwide

Tic Tac makes chewing gum or mints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tic Tac
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among chewing gum and mint brands**: 50%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chewing gum and mint brands | 1 | 50% | 368K |

- [Chewing gum and mint brands](/demand/global-en/categories/chewing-gum-and-mint-brands)

## How has branded search demand for Tic Tac changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Tic Tac worldwide held steady at 368K.
- Across the 12 months ending September 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands worldwide peaked at 50.1% in May 2026 and was lowest at 44.5% in March 2026.

## How did search popularity change for chewing gum and mint brands worldwide in September 2026?

- In September 2026, Tic Tac gained estimated Share of Search among chewing gum and mint brands worldwide, from 45% to 50%.
- In September 2026, Mentos lost estimated Share of Search among chewing gum and mint brands worldwide, from 30% to 27.3%.
- In September 2026, Extra lost estimated Share of Search among chewing gum and mint brands worldwide, from 11.1% to 10.1%.
- In September 2026, Airwaves lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
- In September 2026, Juicy Fruit lost estimated Share of Search among chewing gum and mint brands worldwide, from 6.1% to 5.5%.
- Estimated monthly branded searches for Eclipse worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chewing gum and mint brands | 368K | 49.7% | 1 |
| Nov 2025 | Chewing gum and mint brands | 301K | 45.6% | 1 |
| Dec 2025 | Chewing gum and mint brands | 301K | 46.7% | 1 |
| Jan 2026 | Chewing gum and mint brands | 368K | 48.9% | 1 |
| Feb 2026 | Chewing gum and mint brands | 301K | 48.2% | 1 |
| Mar 2026 | Chewing gum and mint brands | 301K | 44.5% | 1 |
| Apr 2026 | Chewing gum and mint brands | 301K | 44.7% | 1 |
| May 2026 | Chewing gum and mint brands | 368K | 50.1% | 1 |
| Jun 2026 | Chewing gum and mint brands | 301K | 46.1% | 1 |
| Jul 2026 | Chewing gum and mint brands | 301K | 47.4% | 1 |
| Aug 2026 | Chewing gum and mint brands | 301K | 45% | 1 |
| Sep 2026 | Chewing gum and mint brands | 368K | 50% | 1 |

## How is Tic Tac measured?

Brandwave collects information about searches that people make online using Tic Tac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tic tac”

## Which chewing gum and mint brands compete with Tic Tac?

- [Mentos](/demand/global-en/brands/mentos): Head-to-head: /demand/global-en/compare/mentos-vs-tic-tac
- [Extra](/demand/global-en/brands/extra): Head-to-head: /demand/global-en/compare/extra-vs-tic-tac
- [Airwaves](/demand/global-en/brands/airwaves): Head-to-head: /demand/global-en/compare/airwaves-vs-tic-tac
- [Juicy Fruit](/demand/global-en/brands/juicy-fruit): Head-to-head: /demand/global-en/compare/juicy-fruit-vs-tic-tac
- [Eclipse](/demand/global-en/brands/eclipse): Head-to-head: /demand/global-en/compare/eclipse-vs-tic-tac

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tic Tac: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/tic-tac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/tic-tac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.