--- title: "Thursday Boot Company: search popularity worldwide" description: "An American boot brand that sells direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thursday-boot-company" publisher: "Brandwave" --- # Thursday Boot Company: search popularity worldwide An American boot brand that sells direct to customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thursday Boot Company - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among boot brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot brands | 7 | 3.1% | 392K | | Dress boots brands | 7 | 3.2% | 392K | | Women's boot brands | 8 | 2.5% | 90.5K | | Leather jacket brands | 5 | 5.6% | 90.5K | | Waist belt brands | 2 | 9.8% | 90.5K | - [Boot brands](/demand/global-en/categories/boot-brands) - [Dress boots brands](/demand/global-en/categories/dress-boots-brands) - [Women's boot brands](/demand/global-en/categories/womens-boot-brands) - [Leather jacket brands](/demand/global-en/categories/leather-jacket-brands) - [Waist belt brands](/demand/global-en/categories/waist-belt-brands) ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thursday Boot Company was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thursday Boot Company is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Red Wing | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Thursday Boot Company | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Danner | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ariat | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Dr. Martens | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | UGG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sorel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Redback | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Merrell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy?": 1. Red Wing, 2. Ariat, 3. Blundstone, 4. Danner - Asked ChatGPT "What are the best boot brands?": 1. Red Wing, 2. Danner, 3. Thursday Boot Company, 4. Blundstone, 5. Ariat, 6. Dr. Martens - Asked ChatGPT "What's the best boot brand for everyday wear?": 1. Blundstone, 2. Thursday Boot Company, 3. Red Wing - Searched Google, AI Overview "comfortable boots": 1. Thursday Boot Company, 2. Blundstone Not named in any answer: UGG, Timberland, Sorel, Redback and Merrell. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 459K to 392K. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among boot brands worldwide increased from 2.5% to 3.1%. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among boot brands worldwide peaked at 4.2% in May 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among dress boots brands worldwide increased from 2.6% to 3.2%. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among dress boots brands worldwide peaked at 4% in May 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among women's boot brands worldwide peaked at 3% in December 2025 and was lowest at 1.3% in June 2026. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among leather jacket brands worldwide peaked at 6.5% in December 2025 and was lowest at 2.8% in July 2026. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide peaked at 14% in January 2026 and was lowest at 5.6% in July 2026. ## How did search popularity change for boot brands worldwide in September 2026? - In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among boot brands worldwide, with 3.6% of the searches. - In September 2026, UGG gained share of searches among boot brands worldwide, from 41.4% to 48.4%. - In September 2026, Timberland lost share of searches among boot brands worldwide, from 22.7% to 17.7%. - In September 2026, Ariat lost share of searches among boot brands worldwide, from 6.8% to 5.3%. - In September 2026, Dr. Martens lost share of searches among boot brands worldwide, from 15.2% to 14.5%. - Red Wing’s share of searches among boot brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.3% in September 2026. ## How did search popularity change for dress boots brands worldwide in September 2026? - In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches. - In September 2026, UGG gained share of searches among dress boots brands worldwide, from 40% to 49.6%. - In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%. - In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%. - In September 2026, Ariat lost share of searches among dress boots brands worldwide, from 6.6% to 5.5%. - Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026. ## How did search popularity change for women's boot brands worldwide in September 2026? - In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches. - In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches. - In September 2026, Blundstone gained share of searches among women's boot brands worldwide, from 8.1% to 12.2%. - In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%. - In September 2026, Clarks lost share of searches among women's boot brands worldwide, from 49% to 40.6%. - Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## How did search popularity change for leather jacket brands worldwide in September 2026? - In September 2026, Belstaff gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%. - In September 2026, Schott gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%. - In September 2026, Thursday Boot Company gained share of searches among leather jacket brands worldwide, from 4% to 5.6%. - In September 2026, Saint Laurent lost share of searches among leather jacket brands worldwide, from 66.3% to 61.9%. - In September 2026, AllSaints lost share of searches among leather jacket brands worldwide, from 16.3% to 15.2%. - Estimated monthly branded searches for Acne Studios worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%. - In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%. - Estimated monthly branded searches for Salomon worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot brands | 459K | 2.5% | 7 | | Nov 2025 | Boot brands | 660K | 2.3% | 7 | | Dec 2025 | Boot brands | 585K | 2.3% | 7 | | Jan 2026 | Boot brands | 411K | 2.4% | 7 | | Feb 2026 | Boot brands | 320K | 3.1% | 7 | | Mar 2026 | Boot brands | 307K | 3.1% | 6 | | Apr 2026 | Boot brands | 307K | 4.1% | 6 | | May 2026 | Boot brands | 307K | 4.2% | 6 | | Jun 2026 | Boot brands | 242K | 3.9% | 6 | | Jul 2026 | Boot brands | 242K | 3.4% | 6 | | Aug 2026 | Boot brands | 307K | 3.1% | 6 | | Sep 2026 | Boot brands | 392K | 3.1% | 7 | | Oct 2025 | Dress boots brands | 459K | 2.6% | 7 | | Nov 2025 | Dress boots brands | 660K | 2.3% | 7 | | Dec 2025 | Dress boots brands | 585K | 2.5% | 7 | | Jan 2026 | Dress boots brands | 411K | 2.5% | 7 | | Feb 2026 | Dress boots brands | 320K | 3.2% | 7 | | Mar 2026 | Dress boots brands | 307K | 3.1% | 6 | | Apr 2026 | Dress boots brands | 307K | 3.9% | 6 | | May 2026 | Dress boots brands | 307K | 4% | 6 | | Jun 2026 | Dress boots brands | 242K | 3.6% | 6 | | Jul 2026 | Dress boots brands | 242K | 3.3% | 6 | | Aug 2026 | Dress boots brands | 307K | 3% | 6 | | Sep 2026 | Dress boots brands | 392K | 3.2% | 7 | | Oct 2025 | Women's boot brands | 90.5K | 2.2% | 8 | | Nov 2025 | Women's boot brands | 110K | 2.1% | 8 | | Dec 2025 | Women's boot brands | 135K | 3% | 7 | | Jan 2026 | Women's boot brands | 110K | 3% | 7 | | Feb 2026 | Women's boot brands | 74K | 2.5% | 8 | | Mar 2026 | Women's boot brands | 60.5K | 1.8% | 9 | | Apr 2026 | Women's boot brands | 60.5K | 1.9% | 9 | | May 2026 | Women's boot brands | 60.5K | 1.9% | 9 | | Jun 2026 | Women's boot brands | 40.5K | 1.3% | 10 | | Jul 2026 | Women's boot brands | 40.5K | 1.4% | 10 | | Aug 2026 | Women's boot brands | 60.5K | 1.6% | 9 | | Sep 2026 | Women's boot brands | 90.5K | 2.5% | 8 | | Oct 2025 | Leather jacket brands | 90.5K | 5.1% | 5 | | Nov 2025 | Leather jacket brands | 110K | 5.7% | 5 | | Dec 2025 | Leather jacket brands | 135K | 6.5% | 5 | | Jan 2026 | Leather jacket brands | 110K | 6.4% | 5 | | Feb 2026 | Leather jacket brands | 74K | 5.4% | 5 | | Mar 2026 | Leather jacket brands | 60.5K | 3.8% | 5 | | Apr 2026 | Leather jacket brands | 60.5K | 3.9% | 5 | | May 2026 | Leather jacket brands | 60.5K | 3.9% | 5 | | Jun 2026 | Leather jacket brands | 40.5K | 3.1% | 5 | | Jul 2026 | Leather jacket brands | 40.5K | 2.8% | 5 | | Aug 2026 | Leather jacket brands | 60.5K | 4% | 5 | | Sep 2026 | Leather jacket brands | 90.5K | 5.6% | 5 | | Oct 2025 | Waist belt brands | 90.5K | 9.8% | 2 | | Nov 2025 | Waist belt brands | 110K | 8.2% | 2 | | Dec 2025 | Waist belt brands | 135K | 11.8% | 2 | | Jan 2026 | Waist belt brands | 110K | 14% | 2 | | Feb 2026 | Waist belt brands | 74K | 11.8% | 2 | | Mar 2026 | Waist belt brands | 60.5K | 6.8% | 2 | | Apr 2026 | Waist belt brands | 60.5K | 6.8% | 2 | | May 2026 | Waist belt brands | 60.5K | 6.8% | 2 | | Jun 2026 | Waist belt brands | 40.5K | 5.6% | 2 | | Jul 2026 | Waist belt brands | 40.5K | 5.6% | 2 | | Aug 2026 | Waist belt brands | 60.5K | 6.8% | 2 | | Sep 2026 | Waist belt brands | 90.5K | 9.8% | 2 | ## How are Thursday Boot Company’s branded searches counted? Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thursday boot” - “thursday boot company” - “thursday boots” ## Which boot brands compete with Thursday Boot Company? - [UGG](/demand/global-en/brands/ugg) - [Timberland](/demand/global-en/brands/timberland) - [Dr. Martens](/demand/global-en/brands/dr-martens) - [Ariat](/demand/global-en/brands/ariat): Head-to-head: /demand/global-en/compare/ariat-vs-thursday-boot-company - [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/red-wing-vs-thursday-boot-company - [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-thursday-boot-company - [Sorel](/demand/global-en/brands/sorel): Head-to-head: /demand/global-en/compare/sorel-vs-thursday-boot-company - [Danner](/demand/global-en/brands/danner): Head-to-head: /demand/global-en/compare/danner-vs-thursday-boot-company - [Redback](/demand/global-en/brands/redback) - [Merrell](/demand/global-en/brands/merrell) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thursday Boot Company: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thursday-boot-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.