---
title: "Thumbtack: search popularity and Share of Search worldwide"
description: "Thumbtack is a home services marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/thumbtack"
publisher: "Brandwave"
---

# Thumbtack: search popularity and Share of Search worldwide

Thumbtack is a home services marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Thumbtack
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home services marketplaces**: 51.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home services marketplaces | 1 | 51.3% | 368K |

- [Home services marketplaces](/demand/global-en/categories/home-services-marketplaces)

## How has branded search demand for Thumbtack changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Thumbtack worldwide held steady at 368K.
- Across the 11 months ending August 2026, Thumbtack’s estimated Share of Search among home services marketplaces worldwide increased from 50.3% to 51.3%.
- Across the 11 months ending August 2026, Thumbtack’s estimated Share of Search among home services marketplaces worldwide peaked at 51.3% in August 2026 and was lowest at 43.8% in March 2026.

## How did search popularity change for home services marketplaces worldwide in August 2026?

- In August 2026, Thumbtack gained estimated Share of Search among home services marketplaces worldwide, from 50.5% to 51.3%.
- In August 2026, Bark gained estimated Share of Search among home services marketplaces worldwide, from 2.5% to 3.1%.
- In August 2026, TaskRabbit gained estimated Share of Search among home services marketplaces worldwide, from 33.7% to 34.3%.
- In August 2026, Angi lost estimated Share of Search among home services marketplaces worldwide, from 12.4% to 10.3%.
- Estimated monthly branded searches for Handy worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home services marketplaces | 368K | 50.3% | 1 |
| Nov 2025 | Home services marketplaces | 368K | 51.1% | 1 |
| Dec 2025 | Home services marketplaces | 301K | 46.1% | 1 |
| Jan 2026 | Home services marketplaces | 368K | 50.2% | 1 |
| Feb 2026 | Home services marketplaces | 301K | 47.3% | 1 |
| Mar 2026 | Home services marketplaces | 368K | 43.8% | 1 |
| Apr 2026 | Home services marketplaces | 368K | 47.6% | 1 |
| May 2026 | Home services marketplaces | 368K | 49.1% | 1 |
| Jun 2026 | Home services marketplaces | 368K | 50.4% | 1 |
| Jul 2026 | Home services marketplaces | 368K | 50.5% | 1 |
| Aug 2026 | Home services marketplaces | 368K | 51.3% | 1 |
| Sep 2026 | Home services marketplaces | — | — | — |

## How is Thumbtack measured?

Brandwave collects information about searches that people make online using Thumbtack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “thumbtack”

## Which home services marketplaces compete with Thumbtack?

- [TaskRabbit](/demand/global-en/brands/taskrabbit): Head-to-head: /demand/global-en/compare/taskrabbit-vs-thumbtack
- [Angi](/demand/global-en/brands/angi): Head-to-head: /demand/global-en/compare/angi-vs-thumbtack
- [Bark](/demand/global-en/brands/bark): Head-to-head: /demand/global-en/compare/bark-vs-thumbtack
- [Handy](/demand/global-en/brands/handy): Head-to-head: /demand/global-en/compare/handy-vs-thumbtack

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thumbtack: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/thumbtack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thumbtack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.