--- title: "Thuma: search popularity worldwide" description: "Thuma makes bed frames and bedroom furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thuma" publisher: "Brandwave" --- # Thuma: search popularity worldwide Thuma makes bed frames and bedroom furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thuma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among bed frames**: 36.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bed frames | 2 | 36.5% | 124K | - [Bed frames](/demand/global-en/categories/bed-frames) ## Top bed frames in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thuma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thuma is the most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thuma | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Saatva | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | IKEA | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zinus | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Article | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Floyd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nectar Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castlery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sleep Number | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Avocado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Novilla | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed frames - Asked ChatGPT "Which bed frame brand should I buy?": 1. Thuma, 2. IKEA, 3. Zinus - Asked ChatGPT "What are the best bed frame brands?": 1. Thuma, 2. Saatva, 3. Article, 4. IKEA - Asked ChatGPT "What's the best bed frame brand for a sturdy, quiet frame?": 1. Thuma, 2. Zinus - Searched Google, AI Overview "bed frame": 1. IKEA - Searched Google, AI Overview "best bed frame": 1. Saatva, 2. Thuma, 3. IKEA, 4. Article, 5. Zinus Not named in any answer: Floyd, Nectar Sleep, Castlery, Sleep Number, Avocado, Emma Sleep, Mellow and Novilla. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Thuma changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thuma worldwide held steady at 124K. - Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide increased from 35.4% to 36.5%. - Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide peaked at 39.2% in November 2025 and was lowest at 32% in January 2026. ## How did search popularity change for bed frames worldwide in September 2026? - In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%. - In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%. - In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%. - In September 2026, Zinus rose from 5th to 4th among bed frames worldwide. - Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. - Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bed frames | 124K | 35.4% | 2 | | Nov 2025 | Bed frames | 151K | 39.2% | 2 | | Dec 2025 | Bed frames | 118K | 37.9% | 2 | | Jan 2026 | Bed frames | 124K | 32% | 2 | | Feb 2026 | Bed frames | 124K | 39% | 2 | | Mar 2026 | Bed frames | 124K | 37.3% | 2 | | Apr 2026 | Bed frames | 118K | 38% | 2 | | May 2026 | Bed frames | 124K | 32.8% | 2 | | Jun 2026 | Bed frames | 124K | 32.8% | 2 | | Jul 2026 | Bed frames | 131K | 33.8% | 2 | | Aug 2026 | Bed frames | 131K | 33.1% | 2 | | Sep 2026 | Bed frames | 124K | 36.5% | 2 | ## How are Thuma’s branded searches counted? Brandwave collects information about searches that people make online using Thuma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thuma” - “thuma bed” ## Which bed frames compete with Thuma? - [IKEA](/demand/global-en/brands/ikea): Head-to-head: /demand/global-en/compare/ikea-vs-thuma - [Floyd](/demand/global-en/brands/floyd): Head-to-head: /demand/global-en/compare/floyd-vs-thuma - [Zinus](/demand/global-en/brands/zinus): Head-to-head: /demand/global-en/compare/thuma-vs-zinus - [Nectar Sleep](/demand/global-en/brands/nectar-sleep): Head-to-head: /demand/global-en/compare/nectar-sleep-vs-thuma - [Article](/demand/global-en/brands/article-furniture): Head-to-head: /demand/global-en/compare/article-furniture-vs-thuma - [Castlery](/demand/global-en/brands/castlery) - [Sleep Number](/demand/global-en/brands/sleep-number) - [Avocado](/demand/global-en/brands/avocado-green-mattress) - [Saatva](/demand/global-en/brands/saatva) - [Emma Sleep](/demand/global-en/brands/emma-sleep) - [Mellow](/demand/global-en/brands/mellow-sleep) - [Novilla](/demand/global-en/brands/novilla) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thuma: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thuma This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thuma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.