--- title: "Thule: search popularity and Share of Search worldwide" description: "Thule makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thule" publisher: "Brandwave" --- # Thule: search popularity and Share of Search worldwide Thule makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thule - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among tow bars**: 49.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tow bars | 1 | 49.7% | 368K | | Bike racks | 1 | 68.2% | 368K | | Car roof box brands | 1 | 89.6% | 368K | | Roof racks | 1 | 90% | 368K | | Rv accessories | 1 | 90.4% | 368K | | Caravan accessories | 1 | 95.8% | 368K | | Roof tents | 1 | 97.5% | 368K | - [Tow bars](/demand/global-en/categories/tow-bars) - [Bike racks](/demand/global-en/categories/bike-racks) - [Car roof box brands](/demand/global-en/categories/car-roof-box-brands) - [Roof racks](/demand/global-en/categories/roof-racks) - [Rv accessories](/demand/global-en/categories/rv-accessories) - [Caravan accessories](/demand/global-en/categories/caravan-accessories) - [Roof tents](/demand/global-en/categories/roof-tents) ## How has branded search demand for Thule changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Thule worldwide rose from 301K to 368K. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among tow bars worldwide increased from 44.6% to 49.7%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among tow bars worldwide peaked at 55% in July 2026 and was lowest at 44.6% in October 2025. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide increased from 67.3% to 68.2%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among bike racks worldwide peaked at 77.9% in January 2026 and was lowest at 67.3% in October 2025. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide increased from 87.9% to 89.6%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among car roof box brands worldwide peaked at 91.4% in May 2026 and was lowest at 87.9% in February 2026. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide increased from 88% to 90%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof racks worldwide peaked at 91.7% in July 2026 and was lowest at 88% in October 2025. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among rv accessories worldwide decreased from 91.8% to 90.4%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among rv accessories worldwide peaked at 95.7% in December 2025 and was lowest at 90.4% in August 2026. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide increased from 95.2% to 95.8%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among caravan accessories worldwide peaked at 97.1% in January 2026 and was lowest at 95.2% in October 2025. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide increased from 96.7% to 97.5%. - Across the 11 months ending August 2026, Thule’s estimated Share of Search among roof tents worldwide peaked at 98.3% in January 2026 and was lowest at 96.7% in October 2025. ## How did search popularity change for tow bars worldwide in August 2026? - In August 2026, Brink gained estimated Share of Search among tow bars worldwide, from 30.1% to 33.2%. - In August 2026, Bosal gained estimated Share of Search among tow bars worldwide, from 3.3% to 4.5%. - In August 2026, Curt gained estimated Share of Search among tow bars worldwide, from 11.1% to 12.2%. - In August 2026, Thule lost estimated Share of Search among tow bars worldwide, from 55% to 49.7%. - Estimated monthly branded searches for Draw-Tite worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Westfalia worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. ## How did search popularity change for bike racks worldwide in August 2026? - In August 2026, RockyMounts overtook Saris to rank 2nd among bike racks worldwide, at 11.2%. - In August 2026, Kuat gained estimated Share of Search among bike racks worldwide, from 5.6% to 7.5%. - In August 2026, Saris gained estimated Share of Search among bike racks worldwide, from 10.2% to 11.2%. - In August 2026, Thule lost estimated Share of Search among bike racks worldwide, from 75.8% to 68.2%. - Estimated monthly branded searches for Hollywood Racks worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026. - Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026. ## How did search popularity change for car roof box brands worldwide in August 2026? - In August 2026, Rhino-Rack gained estimated Share of Search among car roof box brands worldwide, from 8.2% to 9.9%. - In August 2026, Thule lost estimated Share of Search among car roof box brands worldwide, from 91.3% to 89.6%. - Estimated monthly branded searches for Kamei worldwide rose 125.6% over 11 measured months, from 390 to 880 in August 2026. - Estimated monthly branded searches for Hapro worldwide rose 108.3% over 11 measured months, from 480 to 1K in August 2026. - Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026. - Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026. ## How did search popularity change for roof racks worldwide in August 2026? - In August 2026, Rhino-Rack gained estimated Share of Search among roof racks worldwide, from 8.2% to 9.9%. - In August 2026, Thule lost estimated Share of Search among roof racks worldwide, from 91.7% to 90%. - Estimated monthly branded searches for Atera worldwide rose 88.9% over 11 measured months, from 90 to 170 in August 2026. - Estimated monthly branded searches for Yakima worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026. ## How did search popularity change for rv accessories worldwide in August 2026? - In August 2026, Thetford gained estimated Share of Search among rv accessories worldwide, from 5.5% to 6.7%. - In August 2026, Thule lost estimated Share of Search among rv accessories worldwide, from 91.7% to 90.4%. - Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026. - Estimated monthly branded searches for Camco worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. ## How did search popularity change for caravan accessories worldwide in August 2026? - Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026. - Estimated monthly branded searches for Truma worldwide rose 55.6% over 11 measured months, from 90 to 140 in August 2026. - Estimated monthly branded searches for AL-KO worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for Thule worldwide rose 22.3% over 11 measured months, from 301K to 368K in August 2026. - Estimated monthly branded searches for Camec worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026. - Estimated monthly branded searches for Coast worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for roof tents worldwide in August 2026? - In August 2026, Thule lost estimated Share of Search among roof tents worldwide, from 98% to 97.5%. - Estimated monthly branded searches for iKamper worldwide rose 84.6% over 11 measured months, from 390 to 720 in August 2026. - Estimated monthly branded searches for Tepui worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for Front Runner worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tow bars | 301K | 44.6% | 1 | | Nov 2025 | Tow bars | 368K | 52.9% | 1 | | Dec 2025 | Tow bars | 368K | 52.9% | 1 | | Jan 2026 | Tow bars | 450K | 53.4% | 1 | | Feb 2026 | Tow bars | 301K | 44.6% | 1 | | Mar 2026 | Tow bars | 368K | 48.3% | 1 | | Apr 2026 | Tow bars | 368K | 48.7% | 1 | | May 2026 | Tow bars | 450K | 53.3% | 1 | | Jun 2026 | Tow bars | 368K | 50% | 1 | | Jul 2026 | Tow bars | 450K | 55% | 1 | | Aug 2026 | Tow bars | 368K | 49.7% | 1 | | Sep 2026 | Tow bars | — | — | — | | Oct 2025 | Bike racks | 301K | 67.3% | 1 | | Nov 2025 | Bike racks | 368K | 71.7% | 1 | | Dec 2025 | Bike racks | 368K | 73.2% | 1 | | Jan 2026 | Bike racks | 450K | 77.9% | 1 | | Feb 2026 | Bike racks | 301K | 73% | 1 | | Mar 2026 | Bike racks | 368K | 72.6% | 1 | | Apr 2026 | Bike racks | 368K | 69.1% | 1 | | May 2026 | Bike racks | 450K | 74.8% | 1 | | Jun 2026 | Bike racks | 368K | 72.4% | 1 | | Jul 2026 | Bike racks | 450K | 75.8% | 1 | | Aug 2026 | Bike racks | 368K | 68.2% | 1 | | Sep 2026 | Bike racks | — | — | — | | Oct 2025 | Car roof box brands | 301K | 87.9% | 1 | | Nov 2025 | Car roof box brands | 368K | 88% | 1 | | Dec 2025 | Car roof box brands | 368K | 87.9% | 1 | | Jan 2026 | Car roof box brands | 450K | 89.9% | 1 | | Feb 2026 | Car roof box brands | 301K | 87.9% | 1 | | Mar 2026 | Car roof box brands | 368K | 89.8% | 1 | | Apr 2026 | Car roof box brands | 368K | 89.8% | 1 | | May 2026 | Car roof box brands | 450K | 91.4% | 1 | | Jun 2026 | Car roof box brands | 368K | 89.7% | 1 | | Jul 2026 | Car roof box brands | 450K | 91.3% | 1 | | Aug 2026 | Car roof box brands | 368K | 89.6% | 1 | | Sep 2026 | Car roof box brands | — | — | — | | Oct 2025 | Roof racks | 301K | 88% | 1 | | Nov 2025 | Roof racks | 368K | 88.1% | 1 | | Dec 2025 | Roof racks | 368K | 88.1% | 1 | | Jan 2026 | Roof racks | 450K | 90% | 1 | | Feb 2026 | Roof racks | 301K | 88% | 1 | | Mar 2026 | Roof racks | 368K | 90% | 1 | | Apr 2026 | Roof racks | 368K | 89.9% | 1 | | May 2026 | Roof racks | 450K | 91.6% | 1 | | Jun 2026 | Roof racks | 368K | 90% | 1 | | Jul 2026 | Roof racks | 450K | 91.7% | 1 | | Aug 2026 | Roof racks | 368K | 90% | 1 | | Sep 2026 | Roof racks | — | — | — | | Oct 2025 | Rv accessories | 301K | 91.8% | 1 | | Nov 2025 | Rv accessories | 368K | 94.9% | 1 | | Dec 2025 | Rv accessories | 368K | 95.7% | 1 | | Jan 2026 | Rv accessories | 450K | 95.6% | 1 | | Feb 2026 | Rv accessories | 301K | 93.8% | 1 | | Mar 2026 | Rv accessories | 368K | 93.1% | 1 | | Apr 2026 | Rv accessories | 368K | 92% | 1 | | May 2026 | Rv accessories | 450K | 92.1% | 1 | | Jun 2026 | Rv accessories | 368K | 91.2% | 1 | | Jul 2026 | Rv accessories | 450K | 91.7% | 1 | | Aug 2026 | Rv accessories | 368K | 90.4% | 1 | | Sep 2026 | Rv accessories | — | — | — | | Oct 2025 | Caravan accessories | 301K | 95.2% | 1 | | Nov 2025 | Caravan accessories | 368K | 96% | 1 | | Dec 2025 | Caravan accessories | 368K | 95.9% | 1 | | Jan 2026 | Caravan accessories | 450K | 97.1% | 1 | | Feb 2026 | Caravan accessories | 301K | 95.8% | 1 | | Mar 2026 | Caravan accessories | 368K | 95.9% | 1 | | Apr 2026 | Caravan accessories | 368K | 96.3% | 1 | | May 2026 | Caravan accessories | 450K | 96.8% | 1 | | Jun 2026 | Caravan accessories | 368K | 95.8% | 1 | | Jul 2026 | Caravan accessories | 450K | 96.3% | 1 | | Aug 2026 | Caravan accessories | 368K | 95.8% | 1 | | Sep 2026 | Caravan accessories | — | — | — | | Oct 2025 | Roof tents | 301K | 96.7% | 1 | | Nov 2025 | Roof tents | 368K | 97.4% | 1 | | Dec 2025 | Roof tents | 368K | 97.9% | 1 | | Jan 2026 | Roof tents | 450K | 98.3% | 1 | | Feb 2026 | Roof tents | 301K | 97.4% | 1 | | Mar 2026 | Roof tents | 368K | 97.7% | 1 | | Apr 2026 | Roof tents | 368K | 97.6% | 1 | | May 2026 | Roof tents | 450K | 98% | 1 | | Jun 2026 | Roof tents | 368K | 97.7% | 1 | | Jul 2026 | Roof tents | 450K | 98% | 1 | | Aug 2026 | Roof tents | 368K | 97.5% | 1 | | Sep 2026 | Roof tents | — | — | — | ## How is Thule measured? Brandwave collects information about searches that people make online using Thule’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thule” ## Which tow bars compete with Thule? - [Brink](/demand/global-en/brands/brink): Head-to-head: /demand/global-en/compare/brink-vs-thule - [Curt](/demand/global-en/brands/curt): Head-to-head: /demand/global-en/compare/curt-vs-thule - [Bosal](/demand/global-en/brands/bosal): Head-to-head: /demand/global-en/compare/bosal-vs-thule - [Draw-Tite](/demand/global-en/brands/draw-tite): Head-to-head: /demand/global-en/compare/draw-tite-vs-thule - [Westfalia](/demand/global-en/brands/westfalia): Head-to-head: /demand/global-en/compare/thule-vs-westfalia ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Thule: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.