--- title: "Thrustmaster: search popularity worldwide" description: "Thrustmaster makes racing wheels, joysticks and gamepads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/thrustmaster" publisher: "Brandwave" --- # Thrustmaster: search popularity worldwide Thrustmaster makes racing wheels, joysticks and gamepads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Thrustmaster - **Owned by**: Guillemot - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sim racing brands**: 4.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sim racing brands | 6 | 4.6% | 45.9K | | Flight sim controller brands | 2 | 19.4% | 32.7K | - [Sim racing brands](/demand/global-en/categories/sim-racing-brands) - [Flight sim controller brands](/demand/global-en/categories/flight-sim-controller-brands) ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Thrustmaster was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Thrustmaster is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Thrustmaster changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Thrustmaster worldwide fell from 102K to 78.6K. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide decreased from 5.7% to 4.6%. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide peaked at 5.7% in January 2026 and was lowest at 4.6% in August 2026. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among flight sim controller brands worldwide increased from 9.5% to 19.4%. - Across the 12 months ending September 2026, Thrustmaster’s share of searches among flight sim controller brands worldwide peaked at 19.4% in September 2026 and was lowest at 9.5% in November 2025. - Across the 12 months ending September 2026, Thrustmaster rose from 3rd to 2nd among flight sim controller brands worldwide. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%. - Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026. - In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide. - In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide. ## How did search popularity change for flight sim controller brands worldwide in September 2026? - In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches. - In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%. - In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%. - In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%. - In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%. - In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sim racing brands | 80.6K | 5.7% | 6 | | Nov 2025 | Sim racing brands | 98.6K | 5.2% | 6 | | Dec 2025 | Sim racing brands | 120K | 5.6% | 5 | | Jan 2026 | Sim racing brands | 98.6K | 5.7% | 5 | | Feb 2026 | Sim racing brands | 67.1K | 5.6% | 5 | | Mar 2026 | Sim racing brands | 67.1K | 5.7% | 6 | | Apr 2026 | Sim racing brands | 54.9K | 4.9% | 6 | | May 2026 | Sim racing brands | 83.9K | 5.6% | 5 | | Jun 2026 | Sim racing brands | 68.6K | 5.6% | 5 | | Jul 2026 | Sim racing brands | 54.9K | 5.4% | 5 | | Aug 2026 | Sim racing brands | 45.9K | 4.6% | 7 | | Sep 2026 | Sim racing brands | 45.9K | 4.6% | 6 | | Oct 2025 | Flight sim controller brands | 21.6K | 9.5% | 3 | | Nov 2025 | Flight sim controller brands | 26.4K | 9.5% | 3 | | Dec 2025 | Flight sim controller brands | 33.9K | 11.9% | 2 | | Jan 2026 | Flight sim controller brands | 27.6K | 11.3% | 2 | | Feb 2026 | Flight sim controller brands | 22.1K | 12.4% | 3 | | Mar 2026 | Flight sim controller brands | 25.9K | 13.8% | 2 | | Apr 2026 | Flight sim controller brands | 21.1K | 15.4% | 2 | | May 2026 | Flight sim controller brands | 21.1K | 15.5% | 3 | | Jun 2026 | Flight sim controller brands | 21.6K | 14.8% | 3 | | Jul 2026 | Flight sim controller brands | 21.1K | 16.5% | 2 | | Aug 2026 | Flight sim controller brands | 25.9K | 18.1% | 2 | | Sep 2026 | Flight sim controller brands | 32.7K | 19.4% | 2 | ## How are Thrustmaster’s branded searches counted? Brandwave collects information about searches that people make online using Thrustmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “thrustmaster hotas” - “thrustmaster t16000m” - “thrustmaster t300” - “thrustmaster tca” - “thrustmaster wheel” ## Which sim racing brands compete with Thrustmaster? - [Logitech](/demand/global-en/brands/logitech) - [Fanatec](/demand/global-en/brands/fanatec) - [Moza](/demand/global-en/brands/moza): Head-to-head: /demand/global-en/compare/moza-vs-thrustmaster - [Playseat](/demand/global-en/brands/playseat): Head-to-head: /demand/global-en/compare/playseat-vs-thrustmaster - [Simagic](/demand/global-en/brands/simagic): Head-to-head: /demand/global-en/compare/simagic-vs-thrustmaster - [Next Level Racing](/demand/global-en/brands/next-level-racing): Head-to-head: /demand/global-en/compare/next-level-racing-vs-thrustmaster - [Simucube](/demand/global-en/brands/simucube): Head-to-head: /demand/global-en/compare/simucube-vs-thrustmaster - [Trak Racer](/demand/global-en/brands/trak-racer) - [Sim-Lab](/demand/global-en/brands/sim-lab) - [Heusinkveld](/demand/global-en/brands/heusinkveld) - [Asetek SimSports](/demand/global-en/brands/asetek-simsports) ## Who owns Thrustmaster? Thrustmaster is owned by Guillemot. Brandwave does not track any other brands owned by Guillemot. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Thrustmaster? Thrustmaster is owned by Guillemot. Brandwave does not track any other brands owned by Guillemot. ## Cite this page Brandwave. "Thrustmaster: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/thrustmaster This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/thrustmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.